This week we’re headed to Northeast Oregon to visit with Jeremy McCulloch of Rocking M Cattle Co., a family-owned ranch outside Wallowa (about an hour from La Grande). Jeremy shares how they’re scaling private treaty sales for registered Texas Longhorns—keeping a steady pipeline of bulls, heifers, and cows for sale backed by pedigrees from some of the biggest names in the breed—and the practical steps that keep buyers engaged year-round.We also dive into Rocking M’s fast-growing beef program: selling halves and wholes, curated value packs, and USDA-processed individual cuts, plus how they connect ranch visitors to the brand with Longhorn-related products like heads, hides, horns, and leather goods. From family operations to marketing touchpoints, Jeremy walks us through what’s working in Wallowa, OR—and how they’re building a sustainable, diversified ranch business.Rocking M Cattle Co:  http://www.rockingmcattleco.com/Send a textFrom the Pasture with Hired Hand:Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.comHired Hand Live (@hiredhandlive): https://hiredhandlive.comInstagram: https://www.instagram.com/hiredhandwebsites/Facebook: https://www.facebook.com/HiredHandSoftwareTikTok: https://www.tiktok.com/@hiredhandwebsitesNewsletter: https://www.hiredhandsoftware.com/resources/stay-informed