<p>In discussion with Mr Shirish Srivastava, Head of Apparel sourcing - PUMA, India. A well-recognized name in the Athleisure Industry with his vast &amp; varied experience of 19 years.</p> <p>Activewear started in the gym/field, moved on to casual outings, then was an airport favourite, and now is being admired and accepted on and off the ramp.</p> <p>This trend burst out when people could wear their outfits for multiple occasions without having to change, which meant greater convenience for them.</p> <p>Sportwear brands are crossing over into casual wear fashion and hence sports clothing has become much more fashion-sensitive in terms of colors and design.</p> <p>All major retailers and brands have been adopting activewear in their collections and their apparel products are getting influenced by sports in terms of style, colors, fabrics and comfort.</p> <p>Owing to major shifts in consumer lifestyles over the last few years the activewear market has just been rising.</p>