In this episode of Banker with a Beer, Jerry talks with Kate Lyons, Marketing and Events Lead for Scheels in Eau Claire Topics discussed include: History of Scheels What makes Scheels Different Creating Strong Customer Loyalty Upper Midwest Roots & Local Understanding Lighting Round Beverage Enjoyed: Boulevard Brewing, Tank 6 Belgium Quad Thank you for listening to this episode! Help support the show by leaving Banker with a Beer a 5-star rating or review on Apple or Spotify. Banker with a Beer is brought to you by Northwestern Bank. A community bank headquartered in Chippewa Falls, Wisconsin. Follow us on Facebook or learn more on our website northwesternbank.com. We're a community bank with all the services of a big bank in a personalized friendly size. Member FDIC.