<description>&lt;p&gt;When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah &amp;amp; Silmy returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ?&lt;/p&gt;
&lt;p&gt;YouTube : https://youtu.be/K7II1KuLmok&lt;/p&gt;
</description>

When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah &amp; Silmy returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ?
YouTube : https://youtu.be/K7II1KuLmok

S02E12 - Building a brand beyond just building a business.. with BrandGeeks

When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah & Silmy returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ? YouTube : <a href="https://youtu.be/K7II1KuLmok">https://youtu.be/K7II1KuLmok</a>

<description>&lt;p&gt;When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah &amp; Silmy returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ?&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;YouTube : &lt;a href="https://youtu.be/K7II1KuLmok"&gt;https://youtu.be/K7II1KuLmok&lt;/a&gt;&lt;/p&gt;
</description>

When you build a business, do you have a purpose ? Can you build it to become more by building a brand ? The dynamic duo from BrandGeeks, Manisah & Silmyi returns to chat about how businesses has had to react to the impact of COVID and channel disruption. How does brand building change when everyone (almost) has digitised and it's becoming a really crowded market ?

<description>&lt;p&gt;Professor Yasmin was a hard core researcher in virology since the late 80s. Whilst deep in plant molecular biology and biotech research, she had a short stint in MOSTI, then wrapping up an illustriust career as the Director for UMCIC (University Malaya Centre for Innovation and Commercialisation). It was a short retirement as she's back in UM again as CEO of UMCapital, running UM startup ventures support and &amp;nbsp;ecosystem.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;YouTube : https://youtu.be/bRRticW2Pto&lt;/p&gt;
</description>

Professor Yasmin was a hard core researcher in virology since the late 80s. Whilst deep in plant molecular biology and biotech research, she had a short stint in MOSTI, then wrapping up an illustriust career as the Director for UMCIC (University Malaya Centre for Innovation and Commercialisation). It was a short retirement as she's back in UM again as CEO of UMCapital, running UM startup ventures support and &nbsp;ecosystem.
 
YouTube : https://youtu.be/bRRticW2Pto

S02E11 - Prof Yasmin on commercialising university IPs

Professor Yasmin was a hard core researcher in virology since the late 80s. Whilst deep in plant molecular biology and biotech research, she had a short stint in MOSTI, then wrapping up an illustriust career as the Director for UMCIC (University Malaya Centre for Innovation and Commercialisation). It was a short retirement as she's back in UM again as CEO of UMCapital, running UM startup ventures support and  ecosystem.YouTube : <a href="https://youtu.be/bRRticW2Pto">https://youtu.be/bRRticW2Pto</a>

<description>&lt;p&gt;Professor Yasmin was a hard core researcher in virology since the late 80s. Whilst deep in plant molecular biology and biotech research, she had a short stint in MOSTI, then wrapping up an illustriust career as the Director for UMCIC (University Malaya Centre for Innovation and Commercialisation). It was a short retirement as she's back in UM again as CEO of UMCapital, running UM startup ventures support and  ecosystem.&lt;/p&gt;&lt;p&gt;YouTube : &lt;a href="https://youtu.be/bRRticW2Pto"&gt;https://youtu.be/bRRticW2Pto&lt;/a&gt;&lt;/p&gt;
</description>

Professor Yasmin was a hard core researcher in virology since the late 80s. Whilst deep in plant molecular biology and biotech research, she had a short stint in MOSTI, then wrapping up an illustriust career as the Director for UMCIC (University Malaya Centre for Innovation and Commercialisation). It was a short retirement as she's back in UM again as CEO of UMCapital, running UM startup ventures support and  ecosystem.

<description>&lt;p&gt;Having observed first hand the successes and failures of family businesses, he &amp;nbsp;plotted his entreprenueral roadmap during his days in school. Even at 18, Arief was already trading second hand cars, and always looking for the next business to do. This is a fascinating journey of this young man who wants to flip the typical journey, instead of starting with school leading to business, but start with business and finishing with school.&lt;/p&gt;
&lt;p&gt;YouTube: https://youtu.be/h-CjIeRa_x4&lt;/p&gt;
</description>

Having observed first hand the successes and failures of family businesses, he &nbsp;plotted his entreprenueral roadmap during his days in school. Even at 18, Arief was already trading second hand cars, and always looking for the next business to do. This is a fascinating journey of this young man who wants to flip the typical journey, instead of starting with school leading to business, but start with business and finishing with school.
YouTube: https://youtu.be/h-CjIeRa_x4

S02E10 - Arief is a consumate entrepreneur and Serv is his next adventure

Technology is driving a lot of changes around the world including here in Malaysia. But who's doing what ?.. where ?.. how ? What drives these entrepreneuers &amp; tech leaders ? Where did it all begin ?

Tech This Way

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