ART OF PODCASTING
ART OF PODCASTING

ART OF PODCASTING

Cory Carter, Ron Cool, The Podcast Coaches

Overview
Episodes

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Welcome to The Art of Podcasting with The Coaches Podcast—hosted by Ron Cool and Cory Carter, where expertise meets innovation. With experience launching 200+ chart topping podcasts and running a production company serving celebrities and industry giants, they bring proven strategies to help you succeed. Each episode shares insider tips, trends, and best practices for beginners and seasoned podcasters alike. Tune in for engaging insights and actionable advice to elevate your podcasting journey.

Recent Episodes

Unleashing the Power of Branding Coherence and Consistency for Your Podcast
DEC 29, 2023
Unleashing the Power of Branding Coherence and Consistency for Your Podcast

In this old episode, Ron and Cory delve into the power of branding to expand reach. We emphasize the importance of a clear and authentic message as the foundation of any brand. We share an intriguing example of how we integrated our brand into videos shared across varied groups. Join us as we explore the profound impact of branding on podcast success and visibility.

We discuss the importance of developing a comprehensive branding strategy and share our personal journey of overcoming obstacles. We highlight the significance of brand coherence and consistency when crafting content. We urge listeners to creatively infuse branding into their messages and uphold brand colors and messaging consistently for trust and loyalty.

We explore personal branding on platforms like Instagram and reflect on our own branding journey. We emphasize the significance of seamlessly integrating various elements of a brand to generate a consistent and unified image. Learn from notable examples and discover how to strengthen brand recognition across multiple platforms and offerings.

We express our heartfelt gratitude to our listeners and invite you to subscribe for more valuable insights. Connect with us on Instagram @podcastcoaches to stay informed and engaged. Keep podcasting with happiness and enthusiasm until our next episode. Happy podcasting!

- Importance of clear and authentic messaging as the foundation of branding
- Creatively branding content through videos, conversations, and interactions
- Importance of brand cohesiveness and consistency in reaching a wider audience
- Shutting down and rebranding to maintain brand clarity
- Using consistent colors and messaging across platforms to strengthen brand recognition

Connect with The Podcast Coaches on Instagram: https://www.instagram.com/podcastcoaches/

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12 MIN
Monetize Your Podcast No Matter Your Audience Size
DEC 8, 2023
Monetize Your Podcast No Matter Your Audience Size

In this episode, hosts Ron and Cory explore the world of podcast monetization, debunking the myth that small podcasts can't make money. They share inspiring stories of successful podcasters who have monetized their shows before even releasing an episode. They emphasize that audience size isn't the sole determinant of monetization and discuss various revenue streams like sponsorship ads, merchandise sales, and private podcast subscriptions. They stress the importance of audience engagement and loyalty in driving sales, cautioning against relying solely on advertisers and sponsors. 

Ron and Cory also reveal that they have never run ads or accepted sponsorships, emphasizing the value of quality content and consistency. They highlight the significance of creating captivating content that resonates with listeners, building trust, and establishing credibility in a niche. Drawing from their own experience, the hosts recommend a strategic approach to social media promotion and consistent episode releases. They advise against overwhelming oneself with daily shows and instead focus on delivering high-quality weekly episodes. Marketing and promotion are crucial for audience growth, and the hosts encourage leveraging social media platforms and networking with others in the same niche. They stress the importance of having guests on the show to establish a larger network and share their expertise adding quality content to the show.  Other methods like selling products/services and attracting ideal clients as guests. The hosts dispel the notion that audience size is everything, except when aiming for big sponsors. This insightful episode offers valuable strategies for monetizing a small podcast while maintaining control over content and fostering meaningful audience engagement.

- Monetizing a small podcast
- Importance of engagement and loyalty
- Strategies to generate income
- Importance of quality content and consistency
- Marketing, networking, and monetization strategies

Connect with The Podcast Coaches on Instagram: https://www.instagram.com/podcastcoaches/

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18 MIN