<p><strong>Situation:</strong> It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. </p> <p><strong>Result:</strong> Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021.</p> <p><strong>Agency guest: </strong><a href="https://www.linkedin.com/in/davidlewis925/">David Lewis, Founder of DemandGen</a><strong></strong></p> <p><strong>His GTM partner:</strong><a href="https://www.linkedin.com/in/jillrowley/"> Jill Rowley, Nearbound Strategist</a> </p> <p><strong>Companies referenced: </strong>DemandGenEloquaMarketo</p> <p>Reveal<br></p> <p><strong>Listener takeaways: </strong></p> <ul> <li><p>Why David decided to launch DemandGen as a power partners</p> </li> <li><p>Why Jill chose to sell against “Smart Starts” internal service packages </p> </li> <li><p>The partner playbook they created used to succeed</p> </li> <li><p>How David’s partners lifted his exit</p> </li> <li><p>Why and how salespeople should bring partners into the deals</p> </li> <li><p>Why in-house service packages are a bad idea</p> </li> <li><p>Pre-selling software with partners</p> </li> <li><p>Why your solutions partners are (or should be) the insurance policy for your largest customers</p> </li> </ul> <p><strong>Links: </strong></p> <p><a href="https://reveal.co/?utm_source=MakeThemFamous&utm_medium=Podcast_Paid&utm_campaign=EN_ALL">Reveal.co/</a></p> <p><a href="https://www.partnerhub.app/">Partnerhub.app/</a></p> <p><br></p>