School of Sellers: TPT Strategies, Tips, + Seller Stories

What if you could take full control of your teacher seller business—and keep more of the money you worked so hard to earn? In this episode, I chat with websitesite designer Carla Fedeler about how to confidently build your own teacher seller website, even if tech isn’t your thing. From choosing the right platform and tools to understanding the marketing and branding benefits of having your own storefront, Carla shares practical steps and powerful encouragement to help you move beyond TPT and build a business that’s truly yours.Show Notes: https://schoolofsellers.com/episode172/Resources:🔥 Join Ignite today: https://schoolofsellers.com/ignite💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Connect with Carla:WebsiteInstagram: @sitedesignsforyouFacebookRelated Episodes & Blog Posts:Episode 162, 3 Reasons Why Sellers Struggle to Grow Past the 100k Mark on TPT with Chynell MooreEpisode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY HaveEpisode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina Spencer Blog Post - Creating Sales Pages That Slay: How to Create Landing Pages for Your TPT Products

What if planning wasn’t about perfect calendars and to-do lists, but about making space for what truly matters? In this episode, I’m joined by Bethany, Jennifer, and Ashley to dive into The Plan by Kendra Adachi—a book that challenged us to rethink productivity, rest, and work-life balance. We unpack why flexibility is key, how to stop treating rest as a reward, and what it really means to embrace the seasons of life.We also share our biggest aha moments and where The Plan fell short, especially when it comes to applying these ideas to business. Whether you’re a teacherpreneur, small business owner, or just someone who struggles with planning, this conversation will give you a fresh perspective (and maybe permission to let a few things go). Tune in for our biggest takeaways, personal stories, and whether The Plan earned a permanent spot on our bookshelves!Show Notes: https://schoolofsellers.com/episode171/Resources:🔥 Join Ignite today: https://schoolofsellers.com/ignite💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Related Episodes to Enjoy:Episode 166, Lead Generation Ads, Taking a Break, & Life: A Coffee Chat With Erin & AshleyEpisode 163, Mindsets That Transform: Simplify, Prioritize, and Let Go as a TPT SellerEpisode 145, Seller Book Club Chat: Big Magic with Janice Cook and Kassaundra Foster

Want to sell more on TPT without constantly creating new products or spending hours marketing? In this episode, I’m sharing one of the best-kept secrets of successful TPT sellers—sales funnels. These automated systems turn potential buyers into paying customers, helping you make consistent sales on autopilot. You’ll learn how to set up a simple yet powerful funnel, from choosing the right freebie to crafting an email sequence that converts. Plus, I’ll share my favorite ways to drive traffic to your funnel so it actually works. Tune in and discover how to work smarter, not harder, to grow your TPT business—and if you want step-by-step support, join us in Ignite to fast-track your funnel success!Show Notes: https://schoolofsellers.com/episode170/Resources:🔥 Join Ignite today: https://schoolofsellers.com/ignite💥 Zach Spuckler’s Lead Generation Bootcamp - affiliate link💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Related Episodes to Enjoy:Episode 169, How to Build a Sales Funnel That Sells Your TPT Products on AutopilotEpisode 131, 3 Types of Upsells You Should Be Using in Your Teacher BusinessEpisode 113, Using Lead Magnes in Your TPT Business (SOS Member Call-In Show)Episode 44, Email Newsletters, Sales Funnels, and Welcome Sequences

If you’ve ever wished your TPT products could sell themselves while you focus on creating, this episode is for you! Sales funnels might sound intimidating, but they’re actually a game-changer for TPT sellers looking to grow their business without constantly chasing sales. In this episode, I break down exactly how a well-structured funnel can take potential buyers on a journey, from discovering your resources to becoming loyal, repeat customers.You’ll learn how to attract the right audience, nurture them through strategic email sequences, and ultimately convert them into paying customers…all on autopilot. We walk through a real-world example of how a simple freebie can lead to long-term sales, plus share key strategies to overcome common seller struggles, like one-time buyers and freebie seekers who never convert. And if the tech side of funnels has ever felt overwhelming, don’t worry! I’ve got tips to simplify the process and help you get started.If you’re ready to stop hoping for sales and start building a system that works for you, Ignite is the perfect next step. This quarter inside Ignite, we’re walking through the entire sales funnel process step by step - from setting up your freebie to writing the exact emails that turn buyers into repeat customers. With coaching, templates, SOPs, and all the support you need, you won’t have to figure it out alone. Join us inside Ignite and start making your sales funnel work for you!Show Notes: https://schoolofsellers.com/episode169/Resources:🔥 Join Ignite today: https://schoolofsellers.com/ignite💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Related Episodes to Enjoy:Episode 131, 3 Types of Upsells You Should Be Using in Your Teacher BusinessEpisode 113, Using Lead Magnes in Your TPT Business (SOS Member Call-In Show)Episode 44, Email Newsletters, Sales Funnels, and Welcome Sequences

Welcome back to another coffee chat! Well, kind of. This time it’s a night session so it’s decaf only! As usual, we’re having a casual conversation about the latest in business and personal life, including a slightly embarrassing moment that had me doing double the work (oops!). Of course we can’t chat without diving into some business strategy too. I’m sharing a recent win with tripwires and sales funnels. Ashley shares the behind-the-scenes updates of her latest ad campaign (hear more about her ad in this episode!) and why tracking traffic sources isn’t as straightforward as we’d like it to be.And if you’re in Ignite, get ready - because we have something exciting coming your way in quarter two! We’re focusing on three areas: email sales funnels, batching systems, and a little spring cleaning for your business. Oh, and we’re got a special guest expert joining us. Trust us, you won’t want to miss it!Show Notes: https://schoolofsellers.com/episode168/Resources:🔥 Join Ignite today: https://schoolofsellers.com/ignite💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Related Episodes to Enjoy:Episode 166, Lead Generation Ads, Taking a Break, & Life: A Coffee Chat With Erin & AshleyEpisode 164, Top 3 Timesavers: A Coffee Chat With Erin & AshleyEpisode 147, Our Biggest Fears in Business, Life, & BeyondEpisode 143, Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!Episode 117, Let’s Talk Product Photography and Mockups: A Coffee Chat With Erin & Ashley