What does it actually take to build a brand that people don’t just buy from… but believe in?In this episode, I sit down with Ben Corkery, founder of The Tallowed Truth, to unpack the real story behind building an 8-figure business... creating something so aligned and so excellent that your customers become your greatest advocates.We talk: Polarizing ads—and why “not being for everyone” might be your greatest advantage  From making product on a hot plate in a basement… to producing thousands of units a day  What actually creates raving fans (and why most brands never get there)