Exclusivity vs. Accessibility: Returning to My Business Roots

FEB 28, 202520 MIN
I Didn't Plan For This with Felicia Jarrell

Exclusivity vs. Accessibility: Returning to My Business Roots

FEB 28, 202520 MIN

Description

<p>In this candid episode, Felicia shares her recent decision to pivot her business by closing subscription sign-ups and creating a waitlist—a move that shocked even her closest advisors. She reveals the powerful &quot;aha moment&quot; that led her to realize she&#39;d strayed from what made Goldmine &amp; Coco special in the first place: exclusivity and high demand with limited supply.</p><p>Felicia unpacks her two-year journey of trying to figure out where things went wrong, and the counterintuitive wisdom that sometimes you need to &quot;scale back in order to speed up.&quot; Through vulnerable storytelling, she explores how the pandemic&#39;s rapid growth led her to prioritize accessibility over exclusivity, and why she&#39;s now returning to her business roots.</p><p>Drawing inspiration from the Book of Nehemiah, Felicia shares why building a team is essential for navigating pivots and making tough decisions. She offers practical insights on adapting to changing customer expectations, especially in today&#39;s landscape where customers demand more face time and personal connection.</p><p>Whether you&#39;re considering a business pivot or struggling with something that&#39;s no longer working, this episode will give you permission to evolve your offerings without explaining yourself to every person with an opinion. As Felicia reminds us, &quot;The most successful businesses aren&#39;t the ones that never change—they&#39;re the ones that change before they have to.</p><p><br></p><p>Grab <a href="https://amzn.to/3QDndHZ" target="_blank" rel="noopener noreferer">Oversubscribed by Daniel Priestly</a> Today. </p>