In this episode, Paul discusses the importance of building a strong relationship with your customer from the outset, enabling the cash cow to flourish and ultimately drive growth. Learn the touchpoints to building a relationship with your customer and now to retain their business in the future. This is not rocket science, but there is a proven method for building success with repeat business rather than trying to fight the lead magnet mentality to always gain new customers. You already have a goldmine with your existing clients if you know how to market to them. <br /><br />Listen as Paul Abernathy, CEO and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.<br /><br />If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC, then visit <a href="https://fasttraxsystem.com" target="_blank" rel="noreferrer noopener">https://fasttraxsystem.com</a> for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.<br /><br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support</a>.