Episode Overview In this episode, Scott Landis and Jeff Jacob dive deep into a powerful yet often misunderstood concept in business valuation—recasting EBITDA. Using a live client example, Jeff explains how a company’s valuation jumped from under $1M to over $3M simply by cleaning up the books, recasting discretionary expenses, and improving operational efficiency. The conversation blends humor, practical insight, and step-by-step financial strategy that any founder can follow to increase the market value of their company—without working more hours.  Key Takeaways Recasting EBITDA can dramatically change how your business is valued. Many business owners understate profitability on taxes, which hurts their valuation. Cleaning up your books and removing “owner perks” (cars, travel, etc.) paints a truer—and higher—financial picture. Each industry has its own valuation multiplier based on demand, operations, and risk. The Business Health Diagnostic (BHD) helps founders uncover value leaks and position for scalable, sellable growth. Resources Mentioned TriMetric Quiz: trimetricquiz.com BHD Lite Inquiry: Send your latest P&L and balance sheet to the BFA team. FAQ: Q: What does “EBITDA” stand for? Earnings Before Interest, Taxes, Depreciation, and Amortization—a key measure of a company’s operational profit. Q: What is “recasting EBITDA”? It’s the process of adjusting your financials to remove personal or non-recurring expenses, showing a truer picture of the company’s profitability for potential buyers. Q: Why does recasting matter? Because it can triple your business’s value by revealing the profit a new owner would actually experience. Q: How can I get a Business Health Diagnostic (BHD)? Start by taking the TriMetric Quiz. From there, Jeff and the BFA team can provide a BHD Lite or full Business Health Diagnostic. Q: What documents do I need for a BHD Lite? Just last year’s Profit & Loss Statement and Balance Sheet.