What does it really take to build a lasting business? Brian Washburn and Tim Waxenfelter, co-founders of Endurance Learning, pull back the curtain on 10 years of grit, unexpected pivots, and hard-won lessons. No sugarcoating; just real stories from the trenches of entrepreneurship. The episode serves as both a celebration of their milestone and practical advice for aspiring entrepreneurs in Learning &amp; Development or consulting.<br /><br /><b><a href="https://endurancelearning.com/" target="_blank" rel="noreferrer noopener">⛵Endurance Learning</a></b> is a full service training development company, delivering the best in elearning, instructor-led training, and train-the-trainer sessions. <br /><br />🎩Check out <b><a href="https://smallbusinessfounder.com/10-years-business-of-learning/" target="_blank" rel="noreferrer noopener">Small Business Founder</a></b> where Tim and Brian share lessons they've learned with other small business owners.<br /><br />🎯 Use AI in your training process with the <a href="https://objectivesgenerator.com" target="_blank" rel="noreferrer noopener"><b>free learning objectives generator</b></a>.<br /><b><br /></b>📙Brian simplifies training design in his book, <b> <a href="https://amzn.to/3Y7PImh" target="_blank" rel="noreferrer noopener">Instructional Design on a Shoestring</a>. </b><br /><b></b><br /><b>📘 </b>Brian’s book, <b><a href="https://amzn.to/3LxdksT" target="_blank" rel="noreferrer noopener">What’s Your Formula?</a> </b>helps professionals find the right approach for their business problems. You can also check out the companion website, <a href="https://www.51elementsoflearning.com/" target="_blank" rel="noreferrer noopener">51 Elements of Learning</a>. <br /><b></b><br /><b>🆓 </b>Get access to more free resources on this topic and others from <b><a href="https://endurancelearning.com?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=content-distribution" target="_blank" rel="noreferrer noopener">Endurance Learning</a>. </b><br /><b></b><br /><b>💻 </b>Start a <b><a href="https://soapboxify.com?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=content-distribution" target="_blank" rel="noreferrer noopener">FREE TRIAL of Soapbox with AI</a></b>, the revolutionary tool helping professionals created facilitated training faster and better.