<p>Keywords</p><p><br></p><p>digital marketing, AI, creative production, Backstroke, entrepreneurship, marketing technology, email campaigns, generative content, agency landscape, founder lessons</p><p><br></p><p><br></p><p>Summary</p><p><br></p><p>In this episode of the VentureStep podcast, Dalton Anderson interviews RJ Talyor, CEO of Backstroke, discussing the evolution of digital marketing, the impact of AI on creative production, and the unique approach Backstroke takes in optimizing email campaigns. RJ shares insights on the importance of adapting to technological changes, the significance of understanding customer needs, and valuable lessons learned from his entrepreneurial journey.</p><p><br></p><p><br></p><p>Takeaways</p><p><br></p><p>Digital marketing has evolved significantly in the last decade.</p><p>AI is transforming creative production, making it more efficient.</p><p>Backstroke uses a unique data set to optimize email campaigns.</p><p>Understanding customer preferences is crucial for effective marketing.</p><p>The creative process is being disrupted by AI technologies.</p><p>Agencies must differentiate themselves through strategy and creativity.</p><p>Founders should prioritize working with people they trust.</p><p>Listening to customers is key to success in business.</p><p>AI tools can save time and allow for more creative thinking.</p><p>Emotional highs and lows are part of the entrepreneurial journey.</p><p><br></p><p><br></p><p>Sound bites</p><p><br></p><p>&quot;The tools have changed.&quot;</p><p>&quot;Work smarter, not harder.&quot;</p><p>&quot;Listen to the customer.&quot;</p><p><br></p><p><br></p><p>Chapters</p><p><br></p><p>00:00 The Evolution of Digital Marketing Workflows</p><p>10:10 AI&#39;s Impact on Creative Production</p><p>20:04 Backstroke&#39;s Unique Data-Driven Approach</p><p>25:45 The Evolution of Personalization in Marketing</p><p>30:51 Efficiency and Creativity in the Age of AI</p><p>36:47 Navigating Change: The Role of AI in Business</p><p>41:47 Lessons from the Founder: Insights and Reflections</p><p><br></p><p>Learn More </p><p>https://www.backstroke.com/</p><p>https://www.linkedin.com/in/rjtalyor/</p><p><br></p><p>Venture Step</p><p>https://www.daltonanderson.net/venture-step/</p><p><br></p>