Making Your Book Launch Last Beyond the Launch with Melanie Herschorn
Episode 239 / Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out. Topics:Beyond the Launch: keep promotingāyour book is new to someone who hasnāt read it yetMisconceptions around marketing: engage beyond bookstoresBuilding a community and relationships Don't fear oversharingAlternative and creative marketing strategies: speaking and podcas...