Marketing in the Raw with Adam Helweh

Is Your Revenue Problem Actually a Timing Problem?Most marketing teams assume revenue slowdowns come from bad messaging, weak demand, or sales execution issues.But what if the real problem is hiding somewhere else, buried in your data, your timing, or your assumptions about the buyer journey?In this episode of Marketing in the Raw, Adam Helweh sits down with Tracy Wehringer, Fractional CMO and founder of Moonshot Strategy, for a conversation that challenges how most B2B leaders diagnose growth problems.Tracy has led marketing inside cybersecurity firms, billion-dollar financial organizations, and high-growth tech startups. She’s also Six Sigma–trained which means she doesn’t guess where problems live. She finds them.This conversation explores what happens when you stop treating marketing as a channel problem and start treating it as a systems, timing, and revenue-velocity problem.What if your slowdown isn’t sales… or messaging… but latency?Tracy explains how she uses CRM data, sales cycle analysis, and efficiency ratios to uncover bottlenecks most teams never look for, especially the quiet moments where deals stall, momentum fades, and revenue quietly leaks out of the funnel.This episode is for you if:Your funnel looks healthy, but revenue feels slower than it shouldYou suspect alignment issues, but can’t pinpoint where they startYou’re tired of chasing tactics instead of fixing systemsYou want marketing to drive velocity, not just activityYou’re thinking more seriously about AI but don’t want hype-driven decisions🎧 Listen now and rethink how revenue really moves through your marketing engine.Connect with Tracy WehringerWebsite: https://moonshot-strategy.comLinkedIn Newsletter: Revenue AcceleratorConnect with me:Twitter: /adamhelwehLinkedIn: /adamhelwehInstagram: /adamhelwehYouTube: /adamhelwehLearn more about my digital marketing agency, Secret Sushi: https://secretsushi.com/01:30 Meet Tracy Weinger: Marketing Expert02:36 Tracy's Journey into Marketing04:51 Early Career and Mentorship08:55 Marketing Strategies and Insights20:04 The Importance of Mentorship23:11 Challenges and Trends in 202431:15 Excitement for 2025 and AI Tools36:42 Conclusion and Contact Information

In this episode, Adam Helweh is joined by a fractional CMO and marketing leader William Collins for a conversation that goes beyond the usual playbook. They unpack the hidden layers of modern marketing leadership, the often-overlooked traps of quick wins, and why the best CMOs are doing something most aren’t talking about.From client psychology to cross-industry insight, William reveals how top marketers are staying sharp in a time of constant change—without losing their edge or their humanity.This episode is for B2B leaders who:✅ Feel the pressure to move faster, but don’t want to sacrifice long-term vision✅ Wonder how to earn—and keep—a seat at the leadership table✅ Are curious about how fractional CMOs really operate across multiple organizations✅ Are rethinking how AI fits into the strategic mix (and what it can never replace)There’s a lot more going on behind the scenes of great marketing leadership than most realize. This conversation pulls back the curtain.Listen in and find out what might be missing from your current B2B marketing approach.00:39 Introduction and Guest Overview01:06 Meet Will Collins: A Seasoned Fractional CMO02:09 The Realities of Fractional Leadership03:48 Will's Journey into Marketing07:03 Guiding Principles in Marketing10:32 Challenges and Lessons in Leadership14:20 Differences Between Fractional and Full-Time CMO Roles20:03 Balancing Quick Wins and Sustainable Growth23:13 The Challenge of Quick Wins in Marketing24:08 Building Trust and Confidence with Leadership24:56 Avoiding Random Acts of Marketing27:34 Handling Client Expectations28:20 Surprising Outcomes in Marketing Strategies29:39 Validating Client Understanding and Needs31:52 The Role of AI in Marketing38:27 Looking Ahead to 202540:19 The Importance of Client Feedback and Strategic Thinking42:35 Final Thoughts and ReflectionsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations.💡 In this episode, Jocelyn dives into:✅ The marketing fundamentals that apply to every industry✅ How she helped Girl Scouts host their first-ever profitable convention✅ The biggest challenges facing marketers in 2025✅ How to build a high-performing marketing team and strategy✅ Why customer experience and branding are more critical than everThis episode is packed with insights on scaling brands, driving revenue, and creating meaningful customer connections.00:37 Meet Jocelyn Renee Johnson02:39 Jocelyn's Career Journey03:59 Transition from Tech to Marketing05:27 Marketing at GE12:11 Joining Girl Scouts of America20:25 Challenges and Insights at ABA27:09 Nonprofit Challenges and Cost Management27:42 Technology Adoption and Shiny Object Syndrome29:25 Nonprofit vs Corporate: Strategic Differences31:58 Measuring Success in Nonprofits34:19 Unexpected Wins at Girl Scouts39:03 Excitement for Future Marketing Strategies41:22 Favorite Podcasts and Personal Insights48:04 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/

Is Customer Success Broken? Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right.In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the strategies that keep customers engaged, satisfied, and growing with your brand. From automation and AI to in-product messaging and Slack notifications, Marley reveals how companies can do more with less while creating hyper-personalized customer experiences.They also discuss:Why most B2B companies are failing at post-sale engagementThe #1 mistake marketers make with existing customersHow AI and automation are redefining customer success in 2025The in-app vs. email debate—where should you invest your efforts?How to turn your marketing team into a revenue-driving machineIf you’re in marketing, sales, or customer success—and you want to drive growth without constantly chasing new leads—this episode is packed with insights you can’t afford to miss.02:52 Meet Marley Wagner03:37 Marley's Journey into Marketing05:58 Early Career and Nonprofit Experience07:26 Transition to B2B and Customer Success09:33 Automation in Customer Success12:33 Challenges and Strategies in Customer Success18:39 Consulting and Freelancing in Digital CS20:50 Marketers' Struggle with Existing Customers21:36 Bridging the Gap Between Marketing and Customer Success22:18 Effective Use of Automation Beyond Email22:35 Choosing the Right Channels for Customer Engagement24:56 In-App Engagement and Its Growing Importance27:43 Internal Automation for Customer Success Teams29:37 The Role of AI in Customer Success38:16 Future Trends in Customer Engagement39:52 Predictions for 2025 and Beyond44:56 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025.With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for high-growth companies—Ellen reveals:🔹 How AI is revolutionizing B2B marketing beyond content creation🔹 The biggest mistakes businesses make when aligning sales and marketing🔹 Why traditional marketing tactics are failing—and what works now🔹 How to future-proof your business amid economic shifts and industry changesShe also shares a cautionary tale of a company that refused to adapt—and paid the ultimate price. If you're a CMO, marketing leader, or business executive, this episode delivers practical strategies to drive real business impact.00:00 Introduction to 2025 Economic Policy00:52 Welcome to Marketing in the Raw01:09 Introducing Ellen Smolko03:12 Ellen's Marketing Journey08:25 The Evolution of Marketing14:36 Challenges in Marketing Leadership20:29 The Role of a Fractional CMO26:51 Navigating Client Challenges32:35 Navigating Client Relationships33:33 Challenges with Communication35:10 Reflecting on Client Value37:30 The Impact of AI on Marketing40:01 AI's Role in Content Creation43:52 Future of Marketing with AI44:48 Economic Factors Influencing Marketing46:53 Adapting to Market Changes01:07:21 The Importance of Experience and Transparency01:08:06 Conclusion and Final ThoughtsTalk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi:• https://secretsushi.com/