AI Agents, Healthcare Marketing & the New Era of AI-Driven Work
Healthcare and life sciences have a unique challenge when it comes to using AI for marketing, sales, and communications: accuracy isn't a nice-to-have. It's a must-have. In this episode of The Beat's AI at Health series, host Sandy Vance talks with Divya Srungaram, VP of Healthcare Solutions at WRITER, about how AI agents are helping healthcare organizations accelerate highly regulated workflows without sacrificing compliance, accuracy, or human oversight. Divya shares why healthcare marketing campaigns can take nine to 12 months to move from brief to launch, and how AI agents can embed legal and compliance requirements directly into the content creation process, reducing the back-and-forth that traditionally slows teams down. Some of the key takeaways include: organizations shouldn't start by trying to automate every step of an existing process. Instead, they should start with the outcome they need to achieve and then determine how AI can orchestrate the work. As healthcare organizations move from experimenting with AI to deploying it at scale, Divya sees an inflection point ahead, one where domain expertise combined with AI fluency could become a significant competitive advantage.