In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive. 2:41 -- We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea 7:38 -- What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these? 12:50 -- Do you think the changes have brought marketers and publishers closer in terms of their relationships? 21:32 -- First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale? 28:10 -- What are you most excited to see happen in the programmatic space over the next 18 months?

Unsponsored Content by Xandr

Unsponsored Content by Xandr

Identity Mini Series Ep 4: A Sellers’ Conversation

OCT 8, 202133 MIN
Unsponsored Content by Xandr

Identity Mini Series Ep 4: A Sellers’ Conversation

OCT 8, 202133 MIN

Description

In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive. 2:41 -- We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea 7:38 -- What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these? 12:50 -- Do you think the changes have brought marketers and publishers closer in terms of their relationships? 21:32 -- First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale? 28:10 -- What are you most excited to see happen in the programmatic space over the next 18 months?