eCommerce Tech

Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.Who’s on the micChloe Thomas (eCommerce Tech) — hostDan Bond (RevLifter) — intelligent offers and discountsSandeep Shah (Web Trends Optimize) — CRO, testing, and personalizationJamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and AmazonWhat you’ll learnIntelligent offers: Use discounts with intent-based targeting, not sitewide cutsOffer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect marginCRO that matters: Fix real blockers, improve AOV, and focus on incrementalityDemand capture vs demand creation: Balance Google (capture) with Meta (create)Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohortRetention first: Plug the “leaky bucket” from first to second purchaseChannel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defenseExperimentation mindset: Test, measure, iterate; segment by source, intent, and productProduct x growth: Feed customer insights back into product so you’re not selling a 1‑star itemKey takeaways for foundersSet a clear discount stance; don’t “go cold turkey,” taper with dataSegment by intent and source; not everyone needs an offerJudge success on incrementality, not vanity metricsFewer, better campaigns beats more, rushed campaignsAlign teams: marketing, CRO, and product should share the same goalsPerfect forFounders and leaders at DTC, marketplace, and Amazon-first brandsTeams aiming for profitable growth in 2026Find out more https://ecommercetech.io

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved and show off your eCommerce marketing guru status.Get involved >> https://keepopt.com/300

A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status.

We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.

If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.