In this episode of “This Is Purdue,” we’re talking to Mike Bobinski, executive vice president and director of intercollegiate athletics at Purdue University.  Mike has been at Purdue for the last 10 years and has worked in college athletics for more than 40 years, with previous stops at Georgia Tech, Xavier University, the University of Akron and the U.S. Naval Academy. So it’s no surprise that during his tenure, he’s seen massive changes within the NCAA. He also has extensive knowledge of how Purdue is adapting in this modern era of name, image and likeness — or NIL — and licensing. And he dives into all things Purdue Athletics, including recent wins, future growth, innovation and so much more!  In this episode, you will:   Learn more about Purdue’s journey with NIL, the House v. NCAA settlement from 2025, and what development programs and recruitment strategies the athletics department is utilizing to recruit and cultivate well-rounded student-athletes and become nationally competitive   Discover more about Purdue’s Student-Athlete Development program and how it’s setting up Boilermakers to navigate the branding and financial considerations of NIL and grow personally and professionally  Hear about Purdue’s recent sports successes, including men’s basketball, men’s and women’s golf, softball, volleyball, and diving, as well as how various coaches’ leadership styles exemplify the university’s ethos   Gain knowledge about how Purdue uses cutting-edge health and wellness technology and AI to help its student-athletes perform more efficiently   Learn why passionate Boilermaker fans inspire and motivate Mike in his role every day  Boilermaker fans — this episode is for you! Get a special sneak peek into all the exciting things going on with Purdue Athletics from the foremost leader and expert.   Learn more about your ad choices. Visit megaphone.fm/adchoices