In this episode of “This Is Purdue,” we’re talking to Lindsay Veremis Perrault, director of co-curricular engagement and lecturer for the Brian Lamb School of Communication. As a successful content creator, Lindsay has key insights into the future of digital content creation and how to empower students to transform their creative ideas into real-world impact through entrepreneurship and innovation.  In this episode, you will:  Discover why younger generations, like Gen Z and Gen Alpha, are increasingly drawn to careers in content creation and social media influencing, and why parents and mentors should encourage this viable interest and help develop their creativity and business skills   Gain insights into today’s content creation industry, including how it differs from social media influencing and user-generated content creation and how evolving platforms as well as algorithms and AI are making it more competitive  Hear more about the future of the content creation industry for various levels, from micro- to mega-influencers like “MrBeast” and Alix Earle, and why industry professionals are leveraging long-form content to cultivate staying power and build loyal audiences  Learn more about Lindsay’s role at Purdue, including her new course on digital content creation and social media and how it’s preparing Boilermakers to succeed and adapt in an ever-evolving industry  Find out more about Lindsay’s background as a news anchor who became a content creator and blogger and how a master’s degree in strategic communication at Purdue helped empower this journey  Dive deeper into her social media presence and blog, called “Anchored in Elegance” and aimed at elevating fashion for petite women, her passion for this hobby and how she prioritizes her mental health in an industry that demands 24/7 engagement    You don’t want to miss this episode with a Purdue alumna who’s shaping the next generation of digital content creators and innovators!  Learn more about your ad choices. Visit megaphone.fm/adchoices