<p><a href="https://eventtechlive.com/?ref=eventenginecast.com" target="_blank">Event Tech Live</a> has grown from niche website to global industry phenom in just over a decade. </p>
<p>So how’d they do it?</p>
<p>This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status.</p>
<p>Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sustainable growth. And the key factors that gave his team the confidence to bring their formula to Las Vegas!</p>
<p>Full show notes: https://eecast.com/31</p>
