<description>&lt;div&gt;Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. &lt;a href="http://Wisconsin.Golf"&gt;Wisconsin.Golf&lt;/a&gt;'s Rob Hernandez talks with Richardson about the journey.&lt;/div&gt;</description>

Talking.Golf

Wisconsin.Golf

How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes

APR 2, 202627 MIN
Talking.Golf

How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes

APR 2, 202627 MIN

Description

<div>Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. <a href="http://Wisconsin.Golf">Wisconsin.Golf</a>'s Rob Hernandez talks with Richardson about the journey.</div>