PR 360

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.Key Takeaways:- B2B PR strategies for tech companies- Working with high-growth companies- Using awards to showcase growthEpisode Timeline:1:10Jodi's Google problem 2:25Overview of Classic Bart PR's client focus and recent successes4:05Jodi's approach to client selection5:10All of Jodi's clients are high-growth companies6:20How the INC 5000 companies are chosen7:45Awards are great for AI search10:30 When should startups start paying for PR?12:30Finding a company's unique story17:00Jodi's B2B software PR tactics19:30 The importance of reusing content22:30 Jodi's thought leadership philosophyThis episode’s guest:• Jodi Holzband LinkedIn• Classic Bart PR + Communications Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.Key Takeaways:- The rise of collectives and trusted partner networks- How AI is changing the agency landscape- How collectives allow agencies to be flexibleEpisode Timeline:1:15What are collectives and why are they important?3:00The benefits of pre-built relationships and seamless onboarding5:00Factors driving the rise of collectives in the agency space6:25The impact of AI on agency models and services7:25How Collective OS matches agencies with synergistic partners9:27The role of AI in partner matching and collaboration10:55Typical users of Collective OS and their agency sizes12:20Gaps in services and emerging client needs14:00 Can agencies still brag about using AI?17:12The origin story of Collective OS20:45Why agencies are shrinking and the shift towards specialization24:25Jason's thought leadership and insightsThis episode’s guest:• Jason Flack on LinkedIn• Collective OS's website• @FlackThought on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. Key Takeaways:- Developments in space exploration- How RocketPy helps engineers simulate launches- How Rodrigo balances entrepreneurship and scienceEpisode Timeline:00:00Introduction to Rodrigo Schmitt1:50Tod is learning about astrophysics2:45Backpacking the Grand Canyon5:55Exciting developments in space exploration7:00Legal and ethical aspects of space resources8:00AI's role in space11:20Star trackers and space navigation using stars13:07RocketPy: Rocket simulation and safety in space competitions15:35RocketPy's future18:40Mars Mission desert research stations21:40How Rodrigo finds balance between entrepreneurship and scienceThis episode’s guest:• Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram• Stellerian on LinkedIn• Purdue's Mars analog research facilitySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.Key Takeaways:- Crisis communication best practices- The impact of AI and ChatGPT on PR- Matt's belief in community involvement Episode Timeline:0:00Introduction to Matt Levinson and his background1:35Matt's passion for Liverpool FC3:30Liverpool's rivals4:50Trip to Liverpool during COVID-19 and its timing7:30Overview of O'Connell and Goldberg PR8:55Digital transformation in PR: From media pitching to AI10:50The importance of press releases and digital outreach in modern PR12:50Community work and real estate development in Florida17:00Path to College: Supporting low-income students in higher education20:20Balancing community service with a busy professional life22:20Crisis communication lessons: Acting swiftly and calmly25:15Handling emergencies: The importance of accurate information and calm leadershipThis episode’s guest:• Matt Levinson on LinkedIn• O'Connell and Goldberg PR Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.