PR 360

Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership.Key Takeaways:- Balancing human and artificial intelligence in PR- Creating new workflows with AI- Where AI writing comes short Episode Timeline:0:00Introduction to Intelligent Relations and Tim Gray2:48The Role of AI in PR at Intelligent Relations4:45 How we've rapidly changed our views of ChatGPT5:59Creating a new workflow around AI6:45The client experience at Intelligent Relations7:45How Preston creates AI pitches10:30How AI affects junior-level PR people11:30How has Intelligent Relations changed over 7 months?12:22Balancing human and artificial intelligence14:00Where AI writing falls short16:00How to make a story stick17:45How to get Tod to read your pitch17:41Tim's thought leadership philosophyThis episode’s guest:• Tim Gray on LinkedIn• Intelligentrelations.comYour host: Tod Perry• Follow Tod Perry on LinkedIn• Follow Tod Perry on X• Learn more about TodSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. Key Takeaways:- How law and PR are related- The problem of C-suite loneliness- Reputation management in the AI eraEpisode Timeline:1:20 The challenges of running a company out of Indonesia2:50 What's happening at Association GC?3:50 How does his law experience help with PR communications?6:15 Why emotion matters in court7:15 Lawyers who have really impressed G.C.9:35 G.C.'s relationship with his father, a judge10:05 How can brands manage their reputation in the AI era?11:30 How to fix your problems before they start13:30 How AI is muddying our perception of reality15:00 Why C-suite loneliness is a big problem17:00 How to move off the plateau19:30 The art of listening22:00 Being likable23:45 G.C.'s thought leadership philosophyThis episode’s guest:• G.C. Murray II, Esq. on LinkedIn • Association.Law• G.C. Murray II, Esq. on FacebookSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways:- Keys to cultural competence- A look inside the world of voice-over acting- The inspiration for SociosPREpisode Timeline:1:45 Why voice acting is harder than most people think4:20 AI is taking voice acting jobs7:00 What's happening at SociosPR these days8:20 The inspiration for SociosPR10:50 The importance of cultural competence in 202513:10 What is cultural competence?14:20 Should PR people use the term Latinx?17:05 Dead giveaways that some PR isn't culturally competent19:45 Is ChatGPT good at translations?22:50 Understanding the diversity within the Hispanic community24:20 Lilly's thought leadership philosophyThis episode’s guest:• Lilly Cortes Wyatt on LinkedIn• SociosPRAgency.Com• SociosPR on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important.Key Takeaways:- Why earned media is becoming more important than ever- Keys to successful influencer campaigns- AI is making PR ethics more important than everEpisode Timeline:1:45 Tod and Kylie are both getting over colds3:00 What's happening at Finch Media?4:00 The importance of earned media in 20256:00 How does the need for earned media benefit media outlets?7:30 The importance of brand consistency in the AI era9:25 The 3 tensions between influencers and organizations13:30 Spokespeople can be a surprise16:00 What are the qualities of an effective influencer17:15 Do AI influencers matter?20:00 PR practitioners are always adapting to technology21:30 What are Kylie's students' ethical concerns26:04 How Kylie helped her sibling, Chelsea, promote their short film28:00 What's Kylie's thought leadership philosophy?This episode’s guest:• Kylie McMullan on LinkedIn• Finchmedia.ca• Finch Media on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.Key Takeaways:- An introduction to change management- How the loss of junior-level employees will affect PR- Keith's approach to thought leadershipEpisode Timeline:1:30 Keith's love of "Calvin and Hobbes"4:00 What's happening at Modig Group?5:45 The growing field of change management7:45 Creating key messages in change management9:30 Coca-Cola's AI ad11:15 Why are agencies focusing on affordable PR13:45 The rise of smaller agencies16:15 Why smaller agencies have more skin in the game18:00 The problems of losing junior-level employees in PR22:00 Why Tod cringes at some AI talk22:45 Keith's thought leadership philosophyThis episode’s guest:• Keith Bowermaster on LinkedIn• ModigGroup.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.