Crushing Chaos with Law Firm Mentor

Many lawyers and law firm owners feel that SEO is simply not worth the time, money, or effort it takes to set up properly. 

In fact, many lawyers would go as far as to call it a hoax; they are simply too skeptical about the impact of SEO on their business to give it a chance.

If you’re one of these people, then I’m here to change your mind.

A great SEO strategy can be an amazing addition to your law firm’s marketing efforts—that is, if you’re actually serious about attracting the right clients.

SEO is a long-term strategy that requires careful attention, time, and collaboration with the right experts. And when done correctly, it can significantly increase your law firm’s visibility, help you attract ideal clients, and eventually boost your profit.

In this week’s episode of Crushing Chaos With Law Firm Mentor, I’ll be sharing with you exactly why SEO is NOT (and has never been) a hoax. 

I’ll also be discussing:

• Why SEO takes time (and why that’s totally normal)
• How to collaborate with your digital marketing agency to see real results
• The biggest mistakes law firms make when approaching SEO
• Why content is king in SEO (and how to use it to your advantage)
• How to assess whether your SEO strategy is actually working

… and so much more!

If you’ve been thinking about adding an SEO strategy to your overall marketing plans, then this is the episode for you, so don’t miss it!

Tune in now for more.

Are you struggling to close clients? I want you to know you’re not alone. 

Many lawyers find it difficult to sell to potential clients—not because they can’t close deals, but because they don’t want to be pushy or aggressive.

When you’re uncomfortable with sales, objections feel like roadblocks instead of opportunities. When this happens, potential clients hesitate or even end up walking away entirely.

And that’s definitely not what you want!

I’ve got good news for you though: there’s a proven way to handle objections smoothly and confidently, and most importantly, without feeling like a salesperson. 

It all comes down to three words: feel, felt, found.

These three simple words can help you close deals and guide potential clients from a reticent “no” to a confident “yes”. 

This approach is all about connection, and when you master it, your sales conversations will start to feel effortless. 

In this episode of Crushing Chaos With Law Firm Mentor, I’ll break down the “Feel, Felt, Found” method and show you how to use it to close more deals easily and without feeling pushy.

Listen now and learn:

• The biggest mistake lawyers make when handling objections
• How to make potential clients feel heard and understood
• The psychology behind the “Feel, Felt, Found” method
• Why confidence is the key to more conversions
• How to start using this method in your law firm today

… and so much more!

Are you ready to transform the way you sell your services?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Why you need to learn how to sell (00:56)

Three words to sell (06:47)

“Others have felt the same way” (12:03)

How to use the “found” part (17:47)

Additional Resources:

A/B testing is not just for tech companies—law firms can also learn from it, especially if they want to get the most out of their marketing efforts.

Many law firm owners make one critical mistake: they rely on personal preference instead of data when making their marketing decisions. And when this happens, you can never know what works—and most importantly, what doesn’t.

Too often, lawyers pick images, colors, and copy based on what they like rather than what actually works. The result? Missed opportunities, wasted marketing dollars, and potential clients slipping through the cracks.

A/B testing is the answer to this issue. It’s the perfect way to know, with certainty, which website design, ad, or branding choices would actually bring in more clients, and which ones you need to forget about. 

In this week’s episode of Crushing Chaos With Law Firm Mentor, I will be discussing the power of A/B testing and how you can use it to optimize your marketing strategy and get the results you want. 

Listen now to learn:

• Why data matters more than your personal opinion
• The simple testing strategy that helped one law firm grow from $175K to nearly $1M
• How to set up an effective A/B test (without overcomplicating it)
• The #1 mistake law firm owners make when trying to improve their marketing
• Why ongoing testing is key to staying ahead of the competition

Are you ready to start making proven marketing decisions that attract more of the right clients?

Then run, don’t walk, and listen to this episode now!

Key Takeaways: 

Introduction (00:00)

Why you need to test for success (01:09)

Always start with a hypothesis (09:27)

Always test one variable at a time (11:38)

Repeat your A/B test periodically (15:16)

Additional Resources:

Bad business advice could be holding your firm back and you might not even know it! 

The internet is rife with cookie-cutter tips that can actually lead your business to fail—yet, we treat this blanket advice like it’s beyond reproach. 

Many law firm owners feel stuck, following generic business advice that seems logical but often leads to stagnation or even failure. From financial preparation to hiring strategies and managing employee turnover, the path to success is filled with misleading "truisms" that might be doing you more harm than good.

So if you’ve ever felt like you’re spinning your wheels trying to keep your business alive and thriving, then this episode is for you.

In it, I will be debunking three of the most common myths that could be holding your law firm back. 

Tune in now to learn:

• Why savings before launching can actually create a false sense of security
• The power of client acquisition and profit planning over cash reserves
• When hiring people like you is a good strategy (and when it’s not)
• The truth behind employee turnover in the legal industry
• How to assess if an employee departure is really about your management or something else entirely

Are you ready to learn what really works for law firm success?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Should you save before launching your law firm? (02:48)

When to hire people like you (and when NOT to do that) (09:19)

Why people quit (18:33)

Additional Resources:

Most law firm owners often struggle with juggling everything from legal research to billing challenges to client intake issues.  They are overwhelmed, stretched thin, and too overworked to work ON their firm instead of IN it.

But all of this can change with the help of one single tool—AI.

I know, I know, many people are still skeptical about AI. And yet, I am here to tell you that it can be an amazing tool when used right. 

AI platforms like ChatGPT and Gemini work great as virtual collaborators—they can’t do your job, but they can help make it easier.

If you’re drowning in endless research, unsure how to price your services profitably, or constantly troubleshooting problems after they arise, then this is the episode for you.

In it, I’ll be breaking down three game-changing ways AI can help you save time, boost profits, and solve problems before they even happen.

Listen in and learn:

• How AI can save you time (and money)
• Why AI-powered efficiency makes flat fee billing actually profitable
• The hidden power of AI-driven data to troubleshoot intake and conversion issues fast

Are you ready to take your law firm to the next level with AI?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Why lawyers are using AI (00:52)

How to use AI to save time with legal research (04:31)

Moving from billable hour to flat fee (11:17)

Use AI predictive coding to troubleshoot issues (17:27)

Additional Resources: