<description>&lt;p&gt;Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at &lt;a href= "https://www.mistereadvisory.com/"&gt;MistereAdvisory.com&lt;/a&gt;, on &lt;a href="https://www.linkedin.com/in/kevinertell/"&gt;LinkedIn&lt;/a&gt;, and check out his book, &lt;a href= "https://www.mistereadvisory.com/book"&gt;The Strategy Trap&lt;/a&gt;&lt;/p&gt;</description>

The Marketing Playbook with Mark Friedman

Mark Friedman

Kevin Ertell - Author of The Strategy Trap

MAY 11, 202638 MIN
The Marketing Playbook with Mark Friedman

Kevin Ertell - Author of The Strategy Trap

MAY 11, 202638 MIN

Description

Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that's been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com, on LinkedIn, and check out his book, The Strategy Trap