In this episode of The Truth in This Art, I have the pleasure of chatting with Jefferson Liu, an Asian American photographer, filmmaker, and designer whose stunning work has graced festivals like Cannes, Sundance, and DOC NYC. Jefferson takes us on his journey from the world of advertising to carving out his own artistic identity. We dive into the technicalities of photography, the importance of storytelling, and how he navigates the balance between personal projects and professional work. Join us for an inspiring conversation about finding your creative voice, embracing imperfection, and the beauty that comes from taking risks in the pursuit of art. 

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