How agentic AI could change travel. Is it a threat? -- a Winter Series episode
MAR 9, 202637 MIN
How agentic AI could change travel. Is it a threat? -- a Winter Series episode
MAR 9, 202637 MIN
Description
We're focusing on an emerging branch of artificial intelligence called agentic AI – that is, an AI tool that can, essentially, act like a booking agent, all the way up to making a reservation on the traveler’s behalf. It acts like an agent – but is it a threat to human travel advisors? And what does agentic AI mean for the OTA model, supplier customer service and travelers themselves? On this episode, McKinsey and Co.’s Vik Krishnan and Travel Weekly aviation editor Robert Silk talk with host Rebecca Tobin about the latest developments in agentic AI and travel and where the technology could lead us. Episode sponsor This episode is sponsored by AmaWaterways https://www.amawaterways.com Winter series: This episode is part of our annual Winter Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was originally published Nov. 24 and has been edited for length and clarity. Related links Agentic AI turns searches into sales https://www.travelweekly.com/Travel-News/Travel-Technology/Agentic-AI-turns-searches-to-sales Hotel and flight bookings are coming to Google's AI Mode https://www.travelweekly.com/Travel-News/Travel-Technology/Hotel-and-flight-bookings-coming-to-Google-AI-ModeSee omnystudio.com/listener for privacy information.