<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Show Highlights Include:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41]&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Why integrating social platforms isn’t enough to make your app go viral [3:40]&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;One blogger’s steamy discovery in Fitbit’s public community data [4:29]&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;What James Park wishes Fitbit had done sooner [5:44]&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26]&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Mentioned on the Show:&lt;/span&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href= "https://podcasts.apple.com/ca/podcast/how-to-maximize-revenue-of-your-mobile-app-business/id1498096630?i=1000479365313" target="_blank" rel="noopener"&gt;&lt;span style="font-weight: 400;"&gt;Ep #22: How to Maximize Revenue of Your Mobile App Business&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Need help marketing your app?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;a href= "https://www.preapps.com/app-marketing-services/podcast-optin" target="_blank" rel="noopener"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.preapps.com/app-marketing-services/podcast-optin&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;</description>

App Marketing Secrets

Sean Casto

How the Mobile App Fitbit Got Acquired for $2.1 Billion by Google

JUL 29, 20208 MIN
App Marketing Secrets

How the Mobile App Fitbit Got Acquired for $2.1 Billion by Google

JUL 29, 20208 MIN

Description

Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars.

In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same. 

Show Highlights Include:

  • What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41]
  • Why integrating social platforms isn’t enough to make your app go viral [3:40]
  • One blogger’s steamy discovery in Fitbit’s public community data [4:29]
  • What James Park wishes Fitbit had done sooner [5:44]
  • How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26]

Mentioned on the Show:

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. 

https://www.preapps.com/app-marketing-services/podcast-optin