<p>If you&#39;ve been on LinkedIn lately, you might have noticed bios that include a “fractional” C-level job. Traditional C-suite jobs can be all-consuming, require deep expertise, leadership and ownership. For many freelancers, we probably don’t imagine holding a C-suite position, besides being the CEO of our own businesses. </p><p>So — what’s the hype over these fractional C-level positions? </p><p>In this episode, Wudan talks with Matthew Fenton. </p><p><a href="https://matthew-fenton.com/" target="_blank" rel="ugc noopener noreferrer">Matthew</a> is the founder of Three Deuce Branding, a consultancy with a simple mission: to help good people build great brands. Since 1997, his company has helped hundreds of clients — including Fidelity Investments, Wrigley, and Valvoline — to achieve &quot;brand clarity&quot; by better positioning, strategy, and messaging. Matthew has spent seven years in brand management.  For a year and a half, he&#39;s worked as a fractional CMO/CSO for Bob Rogers Travel. He&#39;s also the founder of the coaching business Winning Solo. </p><p>Wudan and Matthew dive into the benefits of fractional roles, how to determine if a fractional role is right for you and what you can do to work your way up into a fractional position. </p><p><strong>Resources: </strong></p><ul><li><p>Follow Matthew on <a href="https://www.linkedin.com/in/matthewfenton/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> and Winning Solo on <a href="https://x.com/WinningSolo" target="_blank" rel="ugc noopener noreferrer">X</a></p></li><li><p>Subscribe to Matthew&#39;s newsletter, Soloist Sundays</p></li><li><p><a href="https://www.patreon.com/twcpod" target="_blank" rel="ugc noopener noreferrer">Join the Writer’s Co-op on Patreon</a> at an All-Access level to receive episodes early, discounts on events and online resources, and access to our Slack channel — a great place to find work, get advice, and meet other freelancers</p></li><li><p>Check out all our courses, worksheets, and webinars on our <a href="https://www.wudanyan.com/resource-store" target="_blank" rel="noopener noreferer">website</a><br></p></li></ul>