When you’ve been in business for a while, it’s easy to fall into the habit of focusing on tactics… what to post, what to charge, what to offer next. But sometimes the real growth happens when you zoom out and look at the bigger picture.This week, I’m sharing a conversation that originally aired on Leah O’Connell’s podcast Photo Fuel. Leah and I dove into the parts of business that don’t always make it into strategy guides; risk, failure, ego, and what it really means to build something that lasts. We talked about creativity, not just in the work we make, but in how we make decisions, and why “burn it all down” energy isn’t always the answer when things get hard.If you’re in a season of rethinking what you want your business to look like… or just need a good listen.LINKS:Learn more about Revenue on Repeat: The membership model that helps photographers create recurring incomeExplore free resources + tools for photographersResources: New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources. Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access. Long-time listener? Leave a review!