In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segmentation, brand building, and strategic focus can create lasting competitive advantage. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices