The importance of video in marketing for businesses and organizations of all shapes and sizes is our inspiration. As a small business owner and service provider, I have seen how video can help position, describe, explain, and demonstrate a product or service in an accessible and affordable way while meeting brand standards.I am joined by Christian Rumscheidt. Christian owns a design firm called Rumscheidt, Inc. They specialize in making clients' ideas into a valuable thing that lives outside their client's minds in the real world—all in alignment with the client's brand promise and strategy.Christian offers advice on how businesses and organizations use video practically and affordably. We talk about specific video platforms and what to keep in mind as you consider using them and share a few laughs along the way!Contact Info and References: <a href="mailto:Christian@rumscheidt.com">Christian@rumscheidt.com</a> <a href="https://www.linkedin.com/in/crumscheidt/">https://www.linkedin.com/in/crumscheidt/</a>Product Introduction iMovie for iPhone Playtime Fun for Kandice: <a href="https://youtu.be/jLZ5kRAOgyY">https://youtu.be/jLZ5kRAOgyY</a>   <a href="https://cinnamonsparks.com/">https://cinnamonsparks.com/</a> <a href="mailto:kandice@cinnamonsparks.com">kandice@cinnamonsparks.com</a> <a href="https://www.linkedin.com/in/kandiceherndon/">https://www.linkedin.com/in/kandiceherndon/</a>Like our stat rap? Check them out here: <a href="https://blog.hubspot.com/marketing/state-of-video-marketing-new-data">https://blog.hubspot.com/marketing/state-of-video-marketing-new-data</a> <a href="https://www.wyzowl.com/video-marketing-statistics/">https://www.wyzowl.com/video-marketing-statistics/</a>

<description>&lt;p&gt;The importance of video in marketing for businesses and organizations of all shapes and sizes is our inspiration. As a small business owner and service provider, I have seen how video can help position, describe, explain, and demonstrate a product or service in an accessible and affordable way while meeting brand standards.&lt;/p&gt;&lt;p&gt;I am joined by Christian Rumscheidt. Christian owns a design firm called Rumscheidt, Inc. They specialize in making clients' ideas into a valuable thing that lives outside their client's minds in the real world—all in alignment with the client's brand promise and strategy.&lt;/p&gt;&lt;p&gt;Christian offers advice on how businesses and organizations use video practically and affordably. We talk about specific video platforms and what to keep in mind as you consider using them and share a few laughs along the way!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Contact Info and References:&lt;/strong&gt;&lt;br /&gt;&lt;a href="mailto:Christian@rumscheidt.com"&gt;Christian@rumscheidt.com&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/crumscheidt/"&gt;https://www.linkedin.com/in/crumscheidt/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Product Introduction iMovie for iPhone Playtime Fun for Kandice:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://youtu.be/jLZ5kRAOgyY"&gt;https://youtu.be/jLZ5kRAOgyY&lt;/a&gt;  &lt;br /&gt;&lt;a href="https://cinnamonsparks.com/"&gt;https://cinnamonsparks.com/&lt;/a&gt;&lt;br /&gt;&lt;a href="mailto:kandice@cinnamonsparks.com"&gt;kandice@cinnamonsparks.com&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/kandiceherndon/"&gt;https://www.linkedin.com/in/kandiceherndon/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Like our stat rap? Check them out here:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://blog.hubspot.com/marketing/state-of-video-marketing-new-data"&gt;https://blog.hubspot.com/marketing/state-of-video-marketing-new-data&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.wyzowl.com/video-marketing-statistics/"&gt;https://www.wyzowl.com/video-marketing-statistics/&lt;/a&gt;&lt;/p&gt;
</description>

Christian Rumscheidt, a self-described "technologist" whose company specializes in applying client strategy to design and relevant technology, joins me for a fun conversation and offers several practical ways to use video in brand building.

Build Your Brand With Video

The inspiration for this episode comes from Spencer Johnson’s book, The Precious Present. Itis a simple story about how we can wish our lives away, longing for how things used to be or worrying about how they will be. In the story, a boy learns that the only way to be truly happy is to be present. Quoting from the book: “learning to be in the present was a process he was going to have to do over and over … again and again… until it became a part of him.”As a person and as a professional, there are times when I need help to return to the present moment, especially when the stakes are high. In this episode, Barbara shares techniques for you to use for yourself, your team, or when you’re engaging with friends or family that can bring you back to the present moment.Contact Info and References: <a href="https://texasyogacenter.com/">https://texasyogacenter.com</a> <a href="mailto:barbara@texasyogacenter.com">barbara@texasyogacenter.com</a> <a href="https://www.facebook.com/texasyogacenter">https://www.facebook.com/texasyogacenter</a>The Precious Present – Spencer Johnson <a href="http://spencerjohnson.com/">http://spencerjohnson.com</a>About Cinnamon Sparks <a href="https://cinnamonsparks.com/">https://cinnamonsparks.com/</a> <a href="mailto:kandice@cinnamonsparks.com">kandice@cinnamonsparks.com</a> <a href="https://www.linkedin.com/in/kandiceherndon/">https://www.linkedin.com/in/kandiceherndon/</a>

<description>&lt;p&gt;The inspiration for this episode comes from Spencer Johnson’s book, The Precious Present. Itis a simple story about how we can wish our lives away, longing for how things used to be or worrying about how they will be. In the story, a boy learns that the only way to be truly happy is to be present. Quoting from the book: “learning to be in the present was a process he was going to have to do over and over … again and again… until it became a part of him.”&lt;/p&gt;&lt;p&gt;As a person and as a professional, there are times when I need help to return to the present moment, especially when the stakes are high. In this episode, Barbara shares techniques for you to use for yourself, your team, or when you’re engaging with friends or family that can bring you back to the present moment.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Contact Info and References:&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://texasyogacenter.com/"&gt;https://texasyogacenter.com&lt;/a&gt;&lt;br /&gt;&lt;a href="mailto:barbara@texasyogacenter.com"&gt;barbara@texasyogacenter.com&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.facebook.com/texasyogacenter"&gt;https://www.facebook.com/texasyogacenter&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;The Precious Present – Spencer Johnson&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://spencerjohnson.com/"&gt;http://spencerjohnson.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;About Cinnamon Sparks&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://cinnamonsparks.com/"&gt;https://cinnamonsparks.com/&lt;/a&gt;&lt;br /&gt;&lt;a href="mailto:kandice@cinnamonsparks.com"&gt;kandice@cinnamonsparks.com&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/kandiceherndon/"&gt;https://www.linkedin.com/in/kandiceherndon/&lt;/a&gt;&lt;/p&gt;
</description>

Staying in the present moment takes practice, and we all need simple techniques to get back to that productive space. My guest, Barbara Morrison, teaches us easy ways to calm nerves and energize the mind that will help you stay in the “precious present!”

The Precious Present

Molly McCormick has spent her career helping people in all sorts of work lines and walks of life get out of their own way. She works with a client to first notice and then deconstructs how the conversations that go on in their minds impact their lives. Her ability to help clients "work that conversation" put them in the right frame of mind to capitalize on opportunity and handle obstacles.Molly has an MA in Psychology and Counseling from Antioch University and a BA is in Social Welfare and Women's Studies. She is credentialed by the Coaches Training Institute. Additional studies include certification as a C-IQ Coach, Positive Intelligence, and training as a Heart Rhythm Meditation teacher.Her broad experience and extensive knowledge are delivered with kindness and a sense of humor that I'm sure you'll enjoy. And you'll get some efficient ways to help you work your internal conversation along the way!Contact Info and References:Mollymccormick.org molly@mollymccormick.org https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/Jen Jamula and Allison Goldberg/Ethan Kross  <a href="https://www.forbes.com/sites/jenjamula-allisongoldberg/2021/02/27/managing-the-voice-inside-ones-head/" target="_blank">https://www.forbes.com/sites/jenjamula-allisongoldberg/2021/02/27/managing-the-voice-inside-ones-head/</a>"How Women Rise" Sally Helgesen with Marshall Goldsmith <a href="https://sallyhelgesen.com/">https://sallyhelgesen.com/</a>  Cinnamon Sparks <a href="https://cinnamonsparks.com/">https://cinnamonsparks.com/</a> <a href="mailto:kandice@cinnamonsparks.com">kandice@cinnamonsparks.com</a> <a href="https://www.linkedin.com/in/kandiceherndon/">https://www.linkedin.com/in/kandiceherndon/</a>

<description>&lt;p&gt;Molly McCormick has spent her career helping people in all sorts of work lines and walks of life get out of their own way. She works with a client to first notice and then deconstructs how the conversations that go on in their minds impact their lives. Her ability to help clients "work that conversation" put them in the right frame of mind to capitalize on opportunity and handle obstacles.&lt;/p&gt;&lt;p&gt;Molly has an MA in Psychology and Counseling from Antioch University and a BA is in Social Welfare and Women's Studies. She is credentialed by the Coaches Training Institute. Additional studies include certification as a C-IQ Coach, Positive Intelligence, and training as a Heart Rhythm Meditation teacher.&lt;/p&gt;&lt;p&gt;Her broad experience and extensive knowledge are delivered with kindness and a sense of humor that I'm sure you'll enjoy. And you'll get some efficient ways to help you work your internal conversation along the way!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Contact Info and References:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Mollymccormick.org&lt;br /&gt;molly@mollymccormick.org&lt;br /&gt;https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/&lt;/p&gt;&lt;p&gt;Jen Jamula and Allison Goldberg/Ethan Kross &lt;br /&gt;&lt;a href="https://www.forbes.com/sites/jenjamula-allisongoldberg/2021/02/27/managing-the-voice-inside-ones-head/" target="_blank"&gt;https://www.forbes.com/sites/jenjamula-allisongoldberg/2021/02/27/managing-the-voice-inside-ones-head/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;"How Women Rise" Sally Helgesen with Marshall Goldsmith&lt;br /&gt;&lt;a href="https://sallyhelgesen.com/"&gt;https://sallyhelgesen.com/&lt;/a&gt;&lt;br /&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Cinnamon Sparks&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://cinnamonsparks.com/"&gt;https://cinnamonsparks.com/&lt;/a&gt;&lt;br /&gt;&lt;a href="mailto:kandice@cinnamonsparks.com"&gt;kandice@cinnamonsparks.com&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/kandiceherndon/"&gt;https://www.linkedin.com/in/kandiceherndon/&lt;/a&gt;&lt;/p&gt;
</description>

As a small business owner, moving forward is a must. Join Molly McCormick and me on this episode of "Let the Sparks Fly!" as she offers techniques to break free of opposing voices, quiet the chorus inside your head, and keep you in motion toward your goals.

Inner Voices: How to Work that Conversation

Exceptional customer service is something that can build a brand or break it. In this episode, we dig deep into the Customer Communication Formula by Charlotte Purvis, how it has developed and where Charlotte's passion for customer service came from in the first place. We explore how to apply the practical advice offered in her book. She shares real-world experience gained from working directly with thousands of customer service professionals and their leaders. We talk about the importance of empathy in customer interactions and practical advice on how to display it. Her passion for helping companies and organizations learn how to improve customer service comes through loud and clear, exceeded only by her warm and authentic way of explaining her formula and point of view. Whether you're a team leader at a non-profit organization, a business owner, a customer service professional, or a brand ambassador in any capacity, expect to hear sparks of inspiration for you to improve your customer service interactions.<a href="https://www.charlottepurvis.com" target="_blank">https://www.charlottepurvis.com</a><a href="https://www.amazon.com/dp/1946425680" target="_blank">https://www.amazon.com/dp/1946425680</a><a href="https://cinnamonsparks.com/" target="_blank">https://cinnamonsparks.com/</a>

<description>&lt;p&gt;Exceptional customer service is something that can build a brand or break it. In this episode, we dig deep into the Customer Communication Formula by Charlotte Purvis, how it has developed and where Charlotte's passion for customer service came from in the first place. We explore how to apply the practical advice offered in her book. She shares real-world experience gained from working directly with thousands of customer service professionals and their leaders. We talk about the importance of empathy in customer interactions and practical advice on how to display it. Her passion for helping companies and organizations learn how to improve customer service comes through loud and clear, exceeded only by her warm and authentic way of explaining her formula and point of view. Whether you're a team leader at a non-profit organization, a business owner, a customer service professional, or a brand ambassador in any capacity, expect to hear sparks of inspiration for you to improve your customer service interactions.&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.charlottepurvis.com" target="_blank"&gt;https://www.charlottepurvis.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.amazon.com/dp/1946425680" target="_blank"&gt;https://www.amazon.com/dp/1946425680&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://cinnamonsparks.com/" target="_blank"&gt;https://cinnamonsparks.com/&lt;/a&gt;&lt;/p&gt;
</description>

Charlotte Purvis, author of "The Customer Communication Formula," and I explore her 20 years of experience in helping corporate, campus, community, and church organizations boost their customer service brands. Charlotte offers practical advice for leaders, business owners, and non-profit organizations interested in improving their customer service approach.

The Customer Communication Formula

In the episode, Kandice Herndon shares her experiences in the first year of building Cinnamon Sparks, a facilitation services business. The spark for this episode comes from the desire to offer encouragement to those who are starting something new, to celebrate the value of community, encourage others to hang in there long enough to replace their fear with faith, and the importance of just continuing to show up!  Many thanks to my collaborators and friends mentioned during the episode:My creative partner Christian Rumscheidt at Rumscheidt & Co, my coach Molly McCormick, my attorney Gordon Hall at Hall & Stephen PC, my forever sister-friend Judy Rodrigues at HoganTaylor LLP, and my community of faith at Epiphany Lutheran Church and School.To Gerry Tabio and Sally Beamer at Creative Resources Group, where I learned how to facilitate and developed my skills in the first place, and to the family, co-workers, clients, and students who have taught me so much along the way thank you. <a href="https://www.entrepreneur.com/article/245766">https://www.entrepreneur.com/article/245766</a><a href="https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/">https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/</a><a href="http://hall-stephen.com/">http://hall-stephen.com</a><a href="https://www.linkedin.com/in/judy-rodrigues-0a1286139/">https://www.linkedin.com/in/judy-rodrigues-0a1286139/</a><a href="http://www.elcsh.org">http://www.elcsh.org</a><a href="http://creativeresourcesgroup.com/workshops/details/12">http://creativeresourcesgroup.com/workshops/details/12</a> About Cinnamon Sparks Cinnamon Sparks is a facilitation services company that exists to help our clients create growth by serving their customers and community more effectively. We dig in with you to take an honest look at where your organization stands by involving the team members of your choosing in discovery. Then, we will break down big priorities into specific projects, engaging your team to generate ideas and, ultimately, a plan to get them done!Email - <a href="mailto:kandice@cinnamonsparks.com" target="_blank">kandice@cinnamonsparks.com</a>Official Website - <a href="https://cinnamonsparks.com/" target="_blank">https://cinnamonsparks.com</a>LinkedIn - <a href="https://www.linkedin.com/company/cinnamon-sparks" target="_blank">https://www.linkedin.com/company/cinnamon-sparks</a>

<description>&lt;p&gt;In the episode, Kandice Herndon shares her experiences in the first year of building Cinnamon Sparks, a facilitation services business. The spark for this episode comes from the desire to offer encouragement to those who are starting something new, to celebrate the value of community, encourage others to hang in there long enough to replace their fear with faith, and the importance of just continuing to show up! &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Many thanks to my collaborators and friends mentioned during the episode:&lt;/p&gt;&lt;p&gt;&lt;i&gt;My creative partner Christian Rumscheidt at Rumscheidt &amp; Co, my coach Molly McCormick, my attorney Gordon Hall at Hall &amp; Stephen PC, my forever sister-friend Judy Rodrigues at HoganTaylor LLP, and my community of faith at Epiphany Lutheran Church and School.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;To Gerry Tabio and Sally Beamer at Creative Resources Group, where I learned how to facilitate and developed my skills in the first place, and to the family, co-workers, clients, and students who have taught me so much along the way thank you. &lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.entrepreneur.com/article/245766"&gt;&lt;strong&gt;https://www.entrepreneur.com/article/245766&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/"&gt;&lt;strong&gt;https://www.linkedin.com/in/molly-mccormick-ma-cpc-7475383/&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://hall-stephen.com/"&gt;&lt;strong&gt;http://hall-stephen.com&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/in/judy-rodrigues-0a1286139/"&gt;&lt;strong&gt;https://www.linkedin.com/in/judy-rodrigues-0a1286139/&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.elcsh.org"&gt;&lt;strong&gt;http://www.elcsh.org&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://creativeresourcesgroup.com/workshops/details/12"&gt;&lt;strong&gt;http://creativeresourcesgroup.com/workshops/details/12&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;strong&gt;About Cinnamon Sparks&lt;/strong&gt;&lt;br /&gt;Cinnamon Sparks is a facilitation services company that exists to help our clients create growth by serving their customers and community more effectively. We dig in with you to take an honest look at where your organization stands by involving the team members of your choosing in discovery. Then, we will break down big priorities into specific projects, engaging your team to generate ideas and, ultimately, a plan to get them done!&lt;/p&gt;&lt;p&gt;Email - &lt;a href="mailto:kandice@cinnamonsparks.com" target="_blank"&gt;kandice@cinnamonsparks.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Official Website - &lt;a href="https://cinnamonsparks.com/" target="_blank"&gt;https://cinnamonsparks.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;LinkedIn - &lt;a href="https://www.linkedin.com/company/cinnamon-sparks" target="_blank"&gt;https://www.linkedin.com/company/cinnamon-sparks&lt;/a&gt;&lt;/p&gt;
</description>

Today we explore the ups and downs leading to the lessons learned over year one of building a service business from the ground up.

What a Difference a Year Makes

Cinnamon Sparks is a facilitation services company working with business owners and non-profit leaders whose most valuable commodity is time.
 
As a passionate facilitator who loves to help my clients look at challenges and opportunities differently, I am forever on the hunt for new techniques and sage advice to help them serve their customers and communities more effectively.  "Let the Sparks Fly!" is a place for me to share that inspiration.
 
I hope "Let the Sparks Fly!" will provide an easy way to explore essential topics while offering a spark of inspiration along the way.

Let the Sparks Fly!

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