The Book Marketing Action Podcast

What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison discusses practical, actionable strategies for author success. Stay tuned after the action steps to hear Alison answer some bonus questions from Threads! During the episode, you’ll learn:  About Alison, her work in the world, and how she started on her author journey. If the final idea for Likeable Badass was the same as the one Alison started with. Some of the feedback Alison has received that helped her realize the difference her book, Likeable Badass, is making in the world.What has been the biggest driver of book sales for Likeable Badass, and how Alison has sustained those sales for more than one year after launch.About the value of having a strong and supportive PR team. How Alison balances authenticity with visibility when showing up in online spaces. What advice Alison would give to any women leaders or authors who are still trying to find their unique value proposition.How Alison adjusted from writing the book to taking on the role of published author, with speaking and media engagements, public events, and many other responsibilities. Some of the best advice Alison has received from her agent.About the recent release of Likeable Badass in paperback.About Alison’s experience as a speaker and her journey over the years. How Alison honed her storytelling and writing skills before writing her book.The biggest contributors to Alison’s highest week in book sales.How Alison’s success as an author has impacted her relationship with her author community and network. About Alison’s experience running marathons and if she would ever run another one.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and show up with intention across multiple platforms. Carol shares how her marketing background helped her launch her books with purpose, how she leverages speaking and podcasting to build momentum, and why social media marketing should always start with strategy.During the episode, you’ll learn:  About Carol and the work of her team at Denim Marketing.About Carol’s decision to write books as a means of fueling her thought leadership brand and her business efforts. How focusing on a niche market and providing specific content for that audience has been an impactful strategy for Carol.Some of the changes Carol has seen in social media marketing since she released the first edition of Social Media Marketing for Your Business, as well as the major updates she made to the latest edition.How Carol’s background as a marketing professional has shaped the way she promotes and launches her books. What has worked best for driving sales of Carol’s books and converting new customers for her company. How Carol measures the success of each book project. The top three things Carol hopes readers will take away when they read Social Media Marketing for Your Business, Second Edition. How Carol decides where to show up with her various brands, and why intentionality plays an important role. Which social media platforms Carol enjoys most.How Carol has used her books to support her business and build credibility, as well as how her company helps spotlight her books. The principles and habits that have made the biggest difference for Carol in growing the brand of her books, her personal brand, and her company’s brand. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint. During the episode, you’ll learn:  Why Weaving Influence decided to explore hybrid publishing. The types of books Weaving Influence Press will publish. How many books Weaving Influence Press hopes to publish in 2026.The timeline authors can expect when working with Weaving Influence Press. About the planned partnerships with Porchlight Books and Twin Flames Studios. What makes Weaving Influence Press unique. How authors can get started working with Weaving Influence Press.About the excitement surrounding Weaving Influence Press.Don’t forget to check out our show notes, which include action steps and resources.Explore our publishing support services and learn more about Weaving Influence Press. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky interviews debut fantasy author Ang T. Dalton, who shares how her lowest moments became the foundation and inspiration for her first book, The Scars Within. From 80+ rejections to landing a Big Five audiobook deal with Simon Maverick, Ang opens up about mental health, resilience, and redefining success on her own terms. This conversation shines a light on what’s possible when you bet on yourself as a writer.During the episode, you’ll learn:  About Ang and her book, The Scars Within. Where Ang is on the journey of writing the other two books in her Twisted Thorn trilogy. How Ang balances the priorities of writing a new book, marketing the first one, working a full-time job, and making time for her family.Some of the hardships Ang faced as a debut author.Ang’s timeline from writing The Scars Within to securing an audiobook deal. About the various book cover designs Ang created and the intention behind them. How it felt for Ang to be rejected by literary agents, make the pivot to self-publishing, and then finally get the Big Five audiobook deal she dreamed of.How Ang’s own personal experiences and mental health struggles were transformed into the emotional core of her novel. How writing The Scars Within created a powerful space for Ang’s healing. About BookTok and Ang’s complicated relationship with the platform. How Ang’s best friends have supported her dream of sharing her books with the world. How being embedded in BookTok culture shaped Ang’s view of what makes a book marketable.The activity surrounding Ang’s book that caught the attention of a traditional publisher.Ang’s plans for the launch of book two, The Darkness Within. What “popping off” as an author means to Ang.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In this episode, Becky welcomes another return guest, Todd Sattersten—publisher at Bard Press and author of the new book, 100 Best Books for Work and Life, which launched today. Todd shares what makes Bard Press’s “one book per year” publishing model unique and discusses his highly intentional, experiment-driven marketing strategy for launching his own book. From activating author networks to crafting a sales plan, this conversation is packed with insights for any author looking to publish with purpose.During the episode, you’ll learn:  About Todd, his initial connection with Becky, and the work of Bard Press. About Todd’s new book, 100 Best Books for Work and Life, and what inspired him to write it. How this project is different from Todd’s other book, The 100 Best Business Books of All Time, which was released in 2009. If there is any overlap between The 100 Best Business Books of All Time and 100 Best Books for Work and Life.How many books in 100 Best Books for Work and Life were published by Bard Press. How Todd began thinking about the marketing strategies for his own book and the assets he created for the authors who are featured in 100 Best Books for Work and Life. Whether or not encouraging conversations about the books that are not featured in 100 Best Books for Work and Life is part of Todd’s marketing strategy this time around. How Todd prioritizes book marketing strategies for himself and the authors he works with.How Todd plans to evaluate the results of his various experiments for marketing his new book. How many copies of 100 Best Books for Work and Life were included in the initial print run. Why making a national bestseller list is not a significant part of Todd’s marketing strategy. Two major factors and approaches that every author should consider when marketing their books. Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.