In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. From Gen Z to Boomers, everyone’s learning how to stay afloat in an endless wave of change.Episode highlights:The evolving shopper mindset after two decades of “Black Swan” eventsThree shopper groups: Drowning, Treading Water, and Safely AfloatWhy trust and emotional connection now drive retail loyaltyHow shoppers are adapting their spending without cutting retailers outThe psychology of chaos — and what brands must do to stay on the listSend us a textVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!