<p>In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector.&nbsp;</p><p>&nbsp;</p><p>Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships.&nbsp;</p><p>&nbsp;</p><p>Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.</p><p>&nbsp;</p><p>00:00 Introduction</p><p>00:43 Meet Nick Adams, CEO of Sense</p><p>01:09 Nick Adams' Career Journey</p><p>03:22 Evolution of New Business Strategies</p><p>06:08 Balancing Outbound and Inbound Marketing</p><p>11:10 Challenges in Winning New Clients</p><p>12:10 Specialising vs. Generalising in Brand Experience</p><p>18:58 Importance of Data in New Business</p><p>23:17 Impact of COVID on Client Relationships</p><p>26:08 The Shift in Client Expectations</p><p>27:14 The Importance of Chemistry in Client Relationships</p><p>29:47 The Future of Relationship Building in Sales</p><p>32:26 Adapting New Business Strategies</p><p>34:00 Collaborations and Audience Segmentation</p><p>38:30 Quickfire Questions with Nick</p><p>43:30 Final Thoughts&nbsp;</p><br><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>