<p>In this episode,&nbsp;General Manager of ALF Insight and podcast host, Amanda Rosevear&nbsp;meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.'&nbsp;</p><p>&nbsp;</p><p>Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development.&nbsp;</p><p>&nbsp;</p><p>Listen in for actionable advice and inspiring stories to elevate your sales game.</p><p>&nbsp;</p><p>00:43 Meet Katie Street: Career Journey and Insights</p><p>04:30 The Power of People-Powered Marketing</p><p>06:33 Challenges and Strategies in Personal Branding</p><p>11:40 Creating Valuable Content for Your Audience</p><p>18:44 Effective Audience Engagement and Outreach</p><p>24:06 The Overwhelming Email Overload</p><p>24:36 Human-Centric Marketing Strategies</p><p>25:12 Company-Wide Marketing Efforts</p><p>26:39 The Future of Personal Branding</p><p>29:07 Gen Z and the Evolution of Sales</p><p>32:11 Creating Authentic Content</p><p>36:55 Quick Fire Questions with Katie</p><p>42:49 Conclusion and Final Thoughts</p><p>&nbsp;</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>