<p>In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of&nbsp;<a href="https://media-sales-training.co.uk/" rel="noopener noreferrer" target="_blank">Media Sales Training</a>.&nbsp;</p><p>&nbsp;</p><p>They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success.&nbsp;The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients.&nbsp;Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales.&nbsp;</p><p>&nbsp;</p><p>Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.</p><p>&nbsp;</p><p>00:00 Introduction&nbsp;</p><p>02:00 Debra's Journey into Media Sales</p><p>06:21 Current Trends in Media Sales</p><p>09:14 Consultative Selling in Today's Market</p><p>12:18 The Importance of Face-to-Face Meetings</p><p>20:40 Challenges Faced by Salespeople</p><p>24:05 Impact of Hybrid Working on Sales</p><p>30:30 Building Relationships in Sales</p><p>34:24 Keys to a Successful Sales Team</p><p>36:57 Quickfire Questions with Debra</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>