<p>In this episode,&nbsp;General Manager of ALF Insight and podcast host, Amanda Rosevear,&nbsp;sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.</p><p>&nbsp;</p><p>Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context.&nbsp;</p><p>&nbsp;</p><p>Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants.&nbsp;</p><p>&nbsp;</p><p>00:43 Meet the Legend: Steve Cox</p><p>01:20 Steve Cox's Journey in Media</p><p>03:58 Transition to Out-of-Home Advertising</p><p>05:36 Challenges and Strategies for Smaller Media Owners</p><p>09:06 The Five-Step Sales Process</p><p>19:06 Common Mistakes in Media Sales</p><p>22:55 Understanding Audience Behaviour</p><p>23:41 Marketing to Brands and Agencies</p><p>24:40 The Importance of Agency Relationships</p><p>25:39 Targeting Small and Local Brands</p><p>26:49 Effective Communication with Agencies</p><p>31:30 The Value of Agility and Passion</p><p>33:35 Quickfire Questions with Steve</p><p>42:20 Final Thoughts</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>