<description>&lt;p dir="ltr"&gt;In this solo episode, &lt;a href= "https://www.linkedin.com/in/cole-heilborn/"&gt;Cole Heilborn&lt;/a&gt; breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy.&lt;/p&gt; &lt;p dir="ltr"&gt;Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls.&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;h3 dir="ltr"&gt;About:&lt;/h3&gt; &lt;p dir="ltr"&gt;This podcast is produced by &lt;a href= "https://www.portsidepro.com/"&gt;Port Side&lt;/a&gt;, a creative production studio creating content strategy + production for active brands, rooted in emotion. &lt;/p&gt; &lt;p dir="ltr"&gt;Enjoy this episode and discover other resources below:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.portsidepro.com/blog/introducing-the-backcountry-marketing-podcast-slack-community"&gt; Slack Community&lt;/a&gt; | Tired of brainstorming with ChatGPT? Join us!&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.portsidepro.com/backcountry-marketing-a-podcast-from-port-side-productions"&gt; Insight Deck&lt;/a&gt; | Want 20 of our favorite insights shared on the show? &lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://kit.co/BackcountryMarketing/book-list"&gt;Booklist&lt;/a&gt; | Here's our curated list of recommended books over the years.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.linkedin.com/showcase/67104310/admin/feed/posts/"&gt;LinkedIn&lt;/a&gt; | Join the conversation and share ideas with other industry peers.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://podcasts.apple.com/us/podcast/backcountry-marketing/id1498854057"&gt; Apple Podcast&lt;/a&gt; | Want to help us out? Leave us a review on Apple.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://1cj4tdkkz61.typeform.com/bcmpitchguest"&gt;Guest List&lt;/a&gt; | Have a Guest in Mind?  Share them with us here.&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Backcountry Marketing

Port Side

How Passion Blinds Brands to Strategy

OCT 29, 202510 MIN
Backcountry Marketing

How Passion Blinds Brands to Strategy

OCT 29, 202510 MIN

Description

In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy.

Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls.

About:

This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.

Enjoy this episode and discover other resources below:

Slack Community | Tired of brainstorming with ChatGPT? Join us!

Insight Deck | Want 20 of our favorite insights shared on the show?

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind? Share them with us here.