Pet nutrition is booming. From fresh subscriptions to wellness-driven brands, owners are investing more than ever in what goes into their pets’ bowls, but with that growth comes confusion, clever marketing, and plenty of science to sniff through. In this episode, we unpack what truly matters when it comes to feeding pets well, from understanding “complete and balanced” diets to navigating trends, treats, fussy eaters, and life stage nutrition. Joining me today is Zoe Russell, Nutrition Officer at The Skinner’s Group, who shares practical insights on evidence, regulation, misinformation, and where the future of pet nutrition is heading. Zoe Russell is a Registered Associate Nutritionist with a First-Class degree in Animal Biology. As a Nutrition Officer at The Skinner’s Group, she provides nutrition consultations, ensures legislative compliance, produces technical content, and supports product and packaging development. She represents the company at industry events and shows, and with experience across a range of animal husbandry roles, she brings a broad understanding of animal nutrition. Show Notes Zoe’s LinkedIn: Zoe Russell | LinkedIn