Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast we had the pleasure of being joined by entrepreneur and sales leader Mike Pritchett. In our chat we discussed where AI ends, and where humans must begin in order to balance automation and authenticity in the sales world. Today I am joined by Robin Hoyle, to discuss the key takeaways from our conversation with Mike. And what makes Robin such an expert you might ask – well, he is very well known in the L&amp;D industry, addresses leaders all over the world at conferences and summits, is the author of two books around learning culture and has walked in Sales Director shoes himself.  Suffice to say, he knows his stuff.

<description>&lt;p&gt;Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast we had the pleasure of being joined by entrepreneur and sales leader Mike Pritchett. In our chat we discussed where AI ends, and where humans must begin in order to balance automation and authenticity in the sales world. Today I am joined by Robin Hoyle, to discuss the key takeaways from our conversation with Mike. And what makes Robin such an expert you might ask – well, he is very well known in the L&amp;amp;D industry, addresses leaders all over the world at conferences and summits, is the author of two books around learning culture and has walked in Sales Director shoes himself.  Suffice to say, he knows his stuff.&lt;/p&gt;</description>

Welcome back to the Mastering Sales and Negotiations podcast. I’m your host, Rachel Massey. This week on the podcast we had the pleasure of being joined by entrepreneur and sales leader Mike Pritchett. In our chat we discussed where AI ends, and where humans must begin in order to balance automation and authenticity in the sales world. Today I am joined by Robin Hoyle, to discuss the key takeaways from our conversation with Mike. And what makes Robin such an expert you might ask – well, he is...

AI can do the research, but it can’t build the relationship

The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first guest: entrepreneur, founder, and sales leader Mike Pritchett.🎙️ Episode 1: Sales enablement reimagined — Where AI ends and humans beginAI is transforming prospecting, outreach and efficiency… But can it ever replace trust, humour, empathy and real connection?In this episode, Mike breaks down: ✨ The moments where AI supercharges sales ✨ The moments where only humans can win the deal ✨ Why emotional intelligence is becoming the ultimate sales differentiator ✨ How to “add value, not noise” in an AI-saturated worldOne you don’t want to miss!

<description>&lt;p&gt;The &lt;em&gt;Mastering Sales and Negotiations&lt;/em&gt; podcast returns with a brand-new series and we’re kicking it off with our first guest:&lt;b&gt; &lt;/b&gt;entrepreneur, founder, and sales leader Mike Pritchett.&lt;/p&gt;&lt;p&gt;🎙️ &lt;em&gt;Episode 1: Sales enablement reimagined — Where AI ends and humans begin&lt;/em&gt;&lt;/p&gt;&lt;p&gt;AI is transforming prospecting, outreach and efficiency…&lt;br/&gt;But can it ever replace trust, humour, empathy and real connection?&lt;/p&gt;&lt;p&gt;In this episode, Mike breaks down:&lt;br/&gt;✨ The moments where AI &lt;em&gt;supercharges&lt;/em&gt; sales&lt;br/&gt;✨ The moments where only humans can win the deal&lt;br/&gt;✨ Why emotional intelligence is becoming the ultimate sales differentiator&lt;br/&gt;✨ How to “add value, not noise” in an AI-saturated world&lt;/p&gt;&lt;p&gt;One you don’t want to miss!&lt;/p&gt;</description>

The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first guest: entrepreneur, founder, and sales leader Mike Pritchett. 🎙️ Episode 1: Sales enablement reimagined — Where AI ends and humans begin AI is transforming prospecting, outreach and efficiency… But can it ever replace trust, humour, empathy and real connection? In this episode, Mike breaks down: ✨ The moments where AI supercharges sales ✨ The moments where only humans can win ...

Sales enablement reimagined — Where AI ends and humans begin

On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the value of trust, how to be the conductor of your own corporate orchestra, and real-world challenges and lessons from the sales front line. Join Robin Hoyle and Rachel Masseyas they reflect on the main takeaways of their conversation with Rebecca Bromwich, Global Account Director at VodafoneThree.

<description>&lt;p&gt;&lt;em&gt;On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the value of trust, how to be the conductor of your own corporate orchestra, and real-world challenges and lessons from the sales front line. &lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Join Robin Hoyle and Rachel Masseyas they reflect on the main takeaways of their conversation with Rebecca Bromwich, Global Account Director at VodafoneThree.&lt;/em&gt;&lt;/p&gt;</description>

On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the value of trust, how to be the conductor of your own corporate orchestra, and real-world challenges and lessons from the sales front line.  Join Robin Hoyle and Rachel Masseyas they reflect on the main takeaways of their conversation with Rebecca Bromwich, Global Account Director at VodafoneThree. 

How to be the conductor of your own corporate orchestra 

In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Rebecca Bromwich, Global Account Director at VodafoneThree.They explored why embracing “two-faced” strategies is essential in today’s complex buying landscape. A good salesperson must adapt fluidly – not to deceive, but to balance customer-facing finesse with internal strategic alignment.Together, they dive into the evolving world of modern sales, unpacking universal truths and proven approaches that resonate across industries, teams, and roles.

<description>&lt;p&gt;&lt;em&gt;In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Rebecca Bromwich, Global Account Director at VodafoneThree.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;They explored why embracing “two-faced” strategies is essential in today’s complex buying landscape. A good salesperson must adapt fluidly – not to deceive, but to balance customer-facing finesse with internal strategic alignment.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Together, they dive into the evolving world of modern sales, unpacking universal truths and proven approaches that resonate across industries, teams, and roles.&lt;/em&gt;&lt;/p&gt;</description>

In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Rebecca Bromwich, Global Account Director at VodafoneThree. They explored why embracing “two-faced” strategies is essential in today’s complex buying landscape. A good salesperson must adapt fluidly – not to deceive, but to balance customer-facing finesse with internal strategic alignment. Together, they dive into the evolving world of modern sales, unpacking universal truths and...

Why you need to embrace two-faced strategies in the new era of buying

On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the true value of working collaboratively to solve problems, to build the customers’ vision, through honesty and preparedness. Join Robin Hoyle and Rachel Massey as they reflect on the main takeaways of their conversation with Myles Davidson Head of Sales at Zühlke Group, including the benefit of putting processes and strategies in place and working in an environment which is less pressured and having the time to build working relationships.

<description>&lt;p&gt;On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the true value of working collaboratively to solve problems, to build the customers’ vision, through honesty and preparedness. &lt;/p&gt;&lt;p&gt;Join Robin Hoyle and Rachel Massey&lt;b&gt; &lt;/b&gt;as they reflect on the main takeaways of their conversation with Myles Davidson Head of Sales at Zühlke Group, including the benefit of putting processes and strategies in place and working in an environment which is less pressured and having the time to build working relationships. &lt;/p&gt;</description>

On this week’s episode of the Mastering Sales and Negotiations podcast, we explore the true value of working collaboratively to solve problems, to build the customers’ vision, through honesty and preparedness.  Join Robin Hoyle and Rachel Massey as they reflect on the main takeaways of their conversation with Myles Davidson Head of Sales at Zühlke Group, including the benefit of putting processes and strategies in place and working in an environment which is less pressured and having the...

Working Collaboratively to Solve Problems

Mastering Sales and Negotiations is a podcast designed for ambitious business professionals where we explore world-renowned methodologies to uncover valuable lessons for sales professionals and learn how you can achieve sustainable behaviour change within your team.&nbsp;

Mastering Sales and Negotiations

Details

Recent Episodes