<description>&lt;p&gt;Today we’re talking about respecting your customers in an authentic way by looking at YouTube sensations, Dude Perfect.&lt;/p&gt;
&lt;p&gt;Authentic is a word that gets thrown around a lot in marketing circles. Be who you are and people will respect you. Don’t talk from a brand, talk from a person. Don’t hide your mistakes. All of this is good advice. But it only works if you are conscious of how who you are impacts your customers.&lt;/p&gt;
&lt;p&gt;Here are two quick stories that sold me on the DP guys being consciously authentic and how it builds fans for life.&lt;/p&gt;
&lt;p&gt;Show links:&lt;/p&gt;
&lt;ol&gt;
 &lt;li&gt;&lt;a href="https://www.youtube.com/channel/UCRijo3ddMTht_IHyNSNXpNQ"&gt;Dude Perfect Youtube Channel&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;&lt;a href="https://youtu.be/lbK24iwrYbY?t=1578"&gt;Dude Perfect Documentary talking about their fans&lt;/a&gt;&lt;/li&gt;
&lt;/ol&gt;
</description>

Today we’re talking about respecting your customers in an authentic way by looking at YouTube sensations, Dude Perfect.
Authentic is a word that gets thrown around a lot in marketing circles. Be who you are and people will respect you. Don’t talk from a brand, talk from a person. Don’t hide your mistakes. All of this is good advice. But it only works if you are conscious of how who you are impacts your customers.
Here are two quick stories that sold me on the DP guys being consciously authentic and how it builds fans for life.
Show links:
<ol>
 <li><a href="https://www.youtube.com/channel/UCRijo3ddMTht_IHyNSNXpNQ">Dude Perfect Youtube Channel</a></li>
 <li><a href="https://youtu.be/lbK24iwrYbY?t=1578">Dude Perfect Documentary talking about their fans</a></li>
</ol>

Marketing is Everywhere!

Episode 5: How Dude Perfect's authenticity builds life long fans

Episode 5: How Dude Perfect's authenticity builds life long fans

Description