Where Culture Meets Content: Why Latiné Stories Matter with Vanessa Vigil
What We Are Sipping On:
2022 Chardonnay, Parra Wine Co.
Episode Description
In this powerful and heartfelt episode of The Wine & Chisme Podcast, Jessica sits down with Vanessa Vigil, Chief Marketing Officer at nglMitú, a leading digital media brand dedicated to elevating Latiné voices and culture.
Vanessa shares her personal journey into media, the evolution of nglMitú, and the responsibility and joy that come with telling authentic stories from across the Latiné diaspora. From combating stereotypes to celebrating our community’s joy, creativity, and complexity, Vanessa breaks down how nglMitú uses storytelling to shift narratives in mainstream media — and why representation behind the scenes matters just as much as what appears on screen.
Grab your glass and settle in — this conversation is honest, empowering, and full of the cariño and cultura you expect from Wine & Chisme.
Key Takeaways
Authentic storytelling is a responsibility, not a trend. Vanessa shares why nglMitú centers lived experience, community insight, and nuance in every project.
Diversity within the Latiné community must be acknowledged and celebrated. One narrative can’t represent an entire diaspora — and nglMitú reflects that through multiple creators and voices.
Representation behind the scenes matters. Hiring Latiné creatives, writers, and decision-makers directly impacts the stories that reach the public.
Community is a superpower in media. nglMitú’s success stems from building trust and creating content that resonates across generations.
Brands and partners play a role. Vanessa explains how collaborative opportunities can elevate Latiné creators instead of stereotyping them.
Latiné joy is revolutionary. Telling stories that highlight our humor, brilliance, resilience, and love shifts culture more than people realize.
