Zero to Start VR Podcast: VR development for beginners

Apple Vision Pro doesn't have anything I really need, just everything I want. They're the coolest goggles on the planet. 

While hot takes about the price, the returns, the meaning of this moment continue to light up our news feed, I’m still integrating the 3 days I spent with The Vision Pro. 

Using Apple's spatial computer for the first time consumed me with intense, satisfying, emotional connections between software place and time. 

So after all my excitement why did I return it? The answer might surprise you. 

February 12th was Zero to Start's 4 year anniversary. Thanks to all our listeners in over 44 countries! 

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It's Apple Vision Pro Day! 

• Will it be as paradigm shifting as the first iPhone? 
• If Apple is hedging its bet on spatial computing, did oculus/Meta do the hard excavation work to prove there is an innovative market for XR?
• Does an early adopter really need another headset in their vast collection of goggles, glasses and gadgets?

These are some of the questions Ash Baccus-Clark, Director, Keynote Speaker & Creative Strategy Consultant at ABC Worldwide asks as she contemplates whether or not to spend over $3,500 to get Apple’s first spatial computer. 

Ash is a molecular and cellular biologist, brand marketing professional and multidisciplinary artist who uses new media and storytelling to explore themes of deep learning, cognition, memory, trauma, and systems of belief within the framework of intersectionality. 

She was formerly the Director of Research & Marketing at Hyphen-Labs, an international team of engineers, scientists, architects, and artists who created ‘NeuroSpeculative AfroFeminism’, an award-winning virtual reality project that was screened at Sundance, the American Film Institute, and Tribeca Film Festival, and more. 

Join us as we dive into why it's time to start creating for spatial computing and XR. 

Thanks for listening, happy Vision Pro Day!

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The Apple Vision Pro presale on Friday Jan.19th was a resounding success, erasing any doubt about Apple’s ability to capture the public’s imagination - and their wallets, with its first spatial computer. 

The Vision Pro marks a new day in the XR industry, or rather, a new tune that has the potential to transcend the friction and failures of the last decade. 

Despite some early device limitations and the steep price tag, speculation is rampant about the Vision Pro selling out its preorder stock in just under 20 minutes, with early revenue estimates reaching $630 million dollars. 

Today’s show is part two of our Apple Vision Pro series reflecting on the presale experience, sales results, the features we’re most excited about, and how you can begin exploring the magic of Vision Pro without a headset. 

Thanks for listening and happy Installing!

"The new era of spatial computing has arrived."  Our first episode of 2024 brings you a readout of last week's proclamation from Apple CEO, Tim Cook on the news of the highly anticipated Apple Vision Pro launch, which is just hours away from pre-sale, on Friday January 19th at 5am pacific. Vision Pro will be available in the U.S. on February 2nd.

Are you walking up at 5AM tomorrow to pre-order? We are! (hopefully...)

What does the Vision Pro mean for early adopters, creators and consumers? If you're wondering why you need a $3,500 wearable computer, this episode is for you. And if you're already convinced, let's celebrate and welcome spatial computing to the AI, AR, VR, XR, Metaverse family.   

We'll have more reflections on the pre-order and dig deeper into developer documentation later this weekend.   We can't wait!

Until then, happy spatial computing

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