<p>In this episode of Big Conversations by Ordinary People, we dive deep into the mind of Official Icon (Trevor Inkurunziza). This isn&#39;t just a music interview—it&#39;s a masterclass in building a self-sustaining ecosystem in a difficult industry.We explore the Watch System, the reality of digital streaming in Uganda [24:54], and why Official Icon believes the future of music is about &quot;unity of the body and the ecosystem.&quot;Key Highlights:The Watcha System: Breaking down the movement and the body system [12:04].Industry Critique: Real talk on Navio, Sasha Vybz, and the evolution of production [45:23].The Digital Struggle: Why streaming &quot;petty coins&quot; isn&#39;t enough for African artists [24:54].Creative Independence: Why he&#39;s choosing to build his own label rather than signing a traditional deal [01:00:19].Visionary Audio. Human Stories.Miratrax Studio.#OfficialIcon #UgandanMusic #WatchSystem #BigConvos #MusicBusiness #PodcastUganda #HipHopAfrica</p>