<p>Thank you to BRITA for supporting this episode: https://ownyourthing.brita.net/en-AU</p><p><br></p><p><br></p><p><br></p><p>In this episode, we discuss the perceived value of celebrity endorsements, how brands have had to adapt this strategy to the social media era, and attempt to answer the question: does Gen Z even respond to celebrity endorsements? Or is this marketing strategy better left in the past?</p><p><br></p><p><br></p><p><br></p><p>Timestamps:</p><p><br></p><p><br></p><p><br></p><p>00:00 Intro</p><p><br></p><p><br></p><p><br></p><p>2:08 Sponsor ad-read: BRITA</p><p><br></p><p><br></p><p><br></p><p>3:02 Why we have celebrity endorsements &amp; ambassadors</p><p><br></p><p><br></p><p><br></p><p>9:03 Gen Z sentiment toward celebrity endorsement &amp; ambassadors</p><p><br></p><p><br></p><p><br></p><p>9:40 Negative perception of celebrity endorsements</p><p><br></p><p><br></p><p><br></p><p>12:50 Positive perception of celebrity endorsements</p><p><br></p><p><br></p><p><br></p><p>18:16 How the industry has adapted to new-age ambassadorships</p><p><br></p><p><br></p><p><br></p><p>20:10 The impact of watchdog accounts on celebrity marketing</p><p><br></p><p><br></p><p><br></p><p>21:54 Celebrity ambassadors as missing-driven marketing</p><p><br></p><p><br></p><p><br></p><p>22:39 BRITA x Millie Bobby Brown</p><p><br></p><p><br></p><p><br></p><p>23:47 Brands utilising humour</p><p><br></p><p><br></p><p><br></p><p>24:46 Brands using celebrities for world-building</p><p><br></p><p><br></p><p><br></p><p>27:40 Conclusion</p><p><br></p><p><br></p><p><br></p><p>Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/</p><p><br></p><p><br></p><p><br></p><p>Please consider buying us a coffee or subscribing to a membership to help keep Centennial World&#39;s weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworld/</p><p><br></p><p><br></p><p><br></p><p>Are you a podcaster looking for brand partnerships? Or a brand looking to advertise on podcasts? Check out our marketplace connecting podcasters of all sizes with brands of all budgets worldwide: https://www.sponstudio.com</p><p><br></p><p><br></p><p><br></p><p>Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF</p><p><br></p><p><br></p><p><br></p><p>Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732</p><p><br></p><p><br></p><p><br></p><p>Subscribe to our weekly Substack: https://centennialworld.substack.com/</p><p><br></p><p><br></p><p><br></p><p>Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/</p><p><br></p><p><br></p><p><br></p><p>Follow our publication: https://www.tiktok.com/@centennialworld</p><p><br></p><p><br></p><p><br></p><p>Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/</p><p><br></p><p><br></p><p><br></p><p>Follow Lauren on TikTok: https://www.tiktok.com/@laurenmeisner_ </p>