<p>This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the "overnight" success that was actually years in the making—from the days of sending 500 cold emails to labels with no response.</p><br><p>In this episode, Ari and Oskar talk about the marketing strategies that helped him scale from 40k monthly listeners to 11 million, why "simple" content often outperforms high-production on TikTok, and the surreal feeling of playing Coachella as his first-ever music festival.</p><br><p>https://www.instagram.com/_oskarmedk/</p><br><p>03:54 – Intro: The Release of Oskar’s Debut Album Feel</p><p>05:24 – Albums vs. Singles: Building a Body of Work in the Streaming Era</p><p>09:12 – The Remix Story: How Khalid Ended Up on a Remix</p><p>12:52 – Behind the Tracks: Songwriting and Collaborating Remotely</p><p>17:19 – The Early Grind: From iPad Beats to Music School in Norway</p><p>19:00 – From 0 to 1: The "Hustle" of Emailing 500 Record Labels</p><p>20:17 – Breaking Through: Finding the Right Label via LabelRadar</p><p>25:12 – Marketing Strategy: Simple Content vs. High-Production TikToks</p><p>33:42 – Moving to the Stage: Transitioning from Studio Producer to Live Act</p><p>40:40 – The Coachella Milestone: Playing Your First-Ever Festival</p><p>44:29 – The Future of Music: Addressing the AI Debate and "Making It"</p><br><p>Edited and mixed by Ruben Zarate</p><p>Music by Brassroots District</p><p>Produced by the team at Ari’s Take</p><br><p>Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>