Want a media strategy that actually fits how authors work today? We’re flipping old-school media training on its head and showing how every post, interview, and Zoom window shapes your story. Instead of waiting for a big break, we walk through how to create your own opportunities, refine your message, and show up with the kind of presence that builds trust with readers, influencers, and journalists.We start with the most powerful tool you can own: a reader sound bite. We break down what to include, how to make it sound natural, and why it’s your best defense against rambling or getting lost in the weeds. From there, we move into authenticity that isn’t sloppy: smart video setups, tight Zoom etiquette, and bringing real energy to camera.We also unpack the mindset shifts that keep you steady under pressure. Negative comments? Bad reviews? Tough questions? Bridge back to your message with composure and clarity. If you’re ready to treat everything as media and make every touchpoint count, this conversation will give you the tools and confidence to show up prepared, polished, and unmistakably you. Enjoyed this episode? Subscribe, share it with an author friend, and leave a quick review to help others find the show.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...