Smart Online Marketing with Kaity Griffin

In today's episode Kaity is joined by Lisa Byrne, with a twist on the usual podcast style. This week Kaity will be the interviewee and shares a deeper dive into how her business runs, how she manages her course delivery, her maternity leave plans and the ongoing 'mum life' and business blend. Today's guest/host is Lisa Byrne, who helps women entrepreneurs grow their ecommerce businesses by strengthening their marketing foundations and by streamlining their marketing. Her coaching style is very unique in that it's 1:1 and personalised, and women have unlimited access to her and they can thrive knowing that they are really supported. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •How Kaity birthed her google ads course •Kaity's clarity around knowing to go down a course based business model •Kaity's approach to getting her first ever course clients •Automation & delegating to not waste time •What does Kaity's week look like? •Switching off period during for maternity leave •Mum guilt & the constant negotiation between life and work RESOURCES: •Lisa Byrne Website •Lisa Byrne on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"What is critical and pretty different about conversion copywriters, is that we will interview your audience. Through sending out surveys or interviewing them directly, we'll do 5ish interviews with people who bought your product or really importantly people who didn't buy your product. So we can understand why they're buying your product, what attracted them to your product, what need your product is filling and in the case of people who didn't buy, what objections stopped them from buying. So we can really understand the psychology of your current customers and your potential customers and what has motivated them enough to buy it." In today's episode Kaity is joined by Aja Stuart, a launch copywriter. Aja Stuart writes powerfully persuasive launch copy that helps online entrepreneurs build empires and grow their impact (while showing up as their weird and wonderful selves). Aja's copy is a masterclass in online relationship building. Using a mix of customer data (fun!), empathy and persuasive storytelling, she gets all the right people blow-their-tops hyped over amazing offers and brilliant creators. When she's not weaving wordy magic, Aja galivants about the Blue Mountains, Australia with her partner and two extremely noisy-but-cute kiddos. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •The difference between content writing and copywriting •What is conversion copywriting VS traditional copywriting •The drawbacks of using templates for copywriting •Drawing in the right people and repelling the wrong people with copy •How Aja tracks results for her customers •When's the best time in your launch process to engage a copywriter? •How to find the best copywriter for you and your business RESOURCES: •Aja Stuart's Website •Aja Stuart on Instagram •Kaity on Instagram •Kaity Griffin website •Google Ads Course Waitlist •Google Ads Mini Course

"The way I like to look at reels, is it's a way to show your audience something that they haven't seen before. So before reels came out, I felt like I was coasting through Instagram. I was posting photos, posting stories but it felt very static. It didn't feel like I was connecting with my audience, it was just here's a post, engage with it. Whereas with reels, there's motion to it, there's emotion to it. You're giving them your personality, you're giving them insight into who you are and what you do." In today's episode Kaity is joined by Monique Lombardo from The Socialista AKA Reels Queen. Monique is an Instagram Reels Queen and Instagram Coach who helps small businesses skyrocket their social media strategy, revamp their content and connect with their audience to make a larger impact! Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Why Monique decided to focus more on Reels •The power of Instagram Reels •Benefits of using reels over posting photos or graphics •Tips on how to come up with reel content ideas •How much time it take to create a reel from concept to publishing •Repurposing content for example a blog post can become a reel •The importance of hooking your audience in in 3 seconds •Juggling a booming business and delivering course content RESOURCES: •The Socialista Website •The Socialista on Instagram •Rise with Reels on Instagram •Kaity on Instagram •Kaity Griffin website

'One of the things I've loved the most about working with small businesses, is you can see that your ideas, your strategies, the campaigns that you're putting together and bringing to life - make an impact, almost instantly, with these businesses. Whereas with the bigger agency side, it was really hard, I definitely felt like a number. It was a great experience but I didn't really feel like I was making an impact.' In today's episode Kaity is joined by Hayley Clinch, Digital Marketer for busy peeps. I'm a tee shirt and jeans kind of gal, with three beautiful kids and a full-time digital marketing business. When I was little, I wanted to be an interior designer, but somehow wound up in a high-powered media agency instead, running marketing campaigns, handling TV ads, and explaining social media to guys in suits. Fast-forward a few years (okay, more than a few) and Grevillea was born. Now I work for myself, helping small businesses and juggling the school and kinder run. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Hayley's experience working with an agency before going out on her own •The struggles that bigger companies faced/face transitioning to digital marketing •How working for corporate agency wasn't conducive for having a young family •Creating a business that creates the flexibility for your lifestyle and family •Benefits of LinkedIn •Content ideas for LinkedIn & Experimenting with LinkedIn Ads •Just because everyone else is doing it doesn't me you need to jump on the bandwagon straight away •How to focus on building your business rather than a raging social media account RESOURCES: •Grevillea Marketing Website •Grevillea Marketing on Instagram •Grevillea Marketing on Facebook •Kaity on Instagram •Kaity Griffin website

'The reality is that if you're starting off as a business coach, you don't need a full bells and whistles website. You need somewhere you can make appointments, somewhere you can get in touch, something that has everything you need. But if you go too big you can over capitalise at an early stage of your business. When really it would be sufficient to get those automations happening, get those emails coming through.' In today's episode Kaity is joined by Fiona Smallwood, the Digital Wingwoman! Fiona lives in Western Australia with her husband, daughter and Harry the dog near the beach in Freo. If she was only allowed to have one food forever it would be peanut butter. Fiona has Crohn's disease and spent about 20 years feeling unwell and being a prisoner to it. She's had more surgery than she'd care to remember. Thankfully she's been well for about 10 years now. Crohn's disease robbed Fiona of her fertility but gave her, her life's greatest gift, one daughter. She's a chatter and loves deep and meaningful conversations and bloody LOVES her job....and it is only the beginning. Let's jump in! WHAT YOU'LL LEARN ABOUT IN THIS EPISODE: •Getting 'enough' from your business •Navigating parenting and running your own business •Fiona's transition into taking her business seriously •The reality of have Crohn's disease and the complications it creates •Fiona's offerings and direction for the business •How Fiona up-skilled in her business •Advice on how to choose what course to invest in RESOURCES: •The Peoples Digital Website •The Peoples Digital on Instagram •The Peoples Digital on Facebook •Kaity on Instagram •Kaity Griffin website •Job opportunity at Kaity Griffin HQ