<description>&lt;p dir="ltr"&gt;Three years ago, it was enough for your Airbnb to have cute décor and a decent location.&lt;br /&gt; Today? The game has changed.&lt;/p&gt; &lt;p dir="ltr"&gt;In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market.&lt;/p&gt; &lt;p dir="ltr"&gt;You'll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—"where strategy meets design"—helps investors turn underperforming listings into high-return assets.&lt;/p&gt; &lt;p dir="ltr"&gt;Whether you're investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI.&lt;/p&gt; &lt;h2 dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;Connect with Somerled Designs&lt;/span&gt;&lt;/h2&gt; &lt;p dir="ltr"&gt;Website: &lt;a href= "https://www.somerleddesigns.com/"&gt;somerleddesigns.com&lt;br /&gt;&lt;/a&gt;Instagram: &lt;a href= "https://www.instagram.com/somerled.designs/"&gt;somerled.designs&lt;/a&gt;&lt;/p&gt; &lt;h2 dir="ltr"&gt;&lt;span style="font-size: 12pt;"&gt;Connect with Steph&lt;/span&gt;&lt;/h2&gt; &lt;p dir="ltr"&gt;Website: &lt;a href= "http://theweberco.com"&gt;theweberco.com&lt;/a&gt;&lt;br /&gt; Instagram: &lt;a href= "https://www.instagram.com/theweberco"&gt;@theweberco&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Branded & Booked

Steph Weber

EP 218: How Strategy-Driven Interiors Are Winning in Today's STR Market with Jordan from Somerled Designs

OCT 8, 202542 MIN
Branded & Booked

EP 218: How Strategy-Driven Interiors Are Winning in Today's STR Market with Jordan from Somerled Designs

OCT 8, 202542 MIN

Description

Three years ago, it was enough for your Airbnb to have cute décor and a decent location. Today? The game has changed. In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market. You'll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—"where strategy meets design"—helps investors turn underperforming listings into high-return assets. Whether you're investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI. Connect with Somerled Designs Website: somerleddesigns.comInstagram: somerled.designs Connect with Steph Website: theweberco.com Instagram: @theweberco